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IA Evolve Virtual Conference
Explore and Connect!

The premier virtual conference for independent agencies looking to advance their knowledge of using available cutting edge tools and best practices to meet their clients where they are at today, tomorrow, and beyond. Register today!

Embrace
the Future

New conference environment! Exciting speaker line-up! Connect with other independent agents. And...it's free!

 

Meet
Our Speakers


Andy Rice

Monarch Insurance Group

Angelo Aldi

President, Connecticut Casualty Co.

Heather Moreau, SHRM-CP, RP, AIC

People Strategy Consultant, PeopleSense Consulting

Jason Walker

President, Agency Revolution

JD Powers

CEO, POWERS Insurance & Risk Management, Valley Insurance Agency Alliance, Leif Insurance

Jerry Fox

VP Carrier Relations, HawkSoft

Linda Anderson

Senior Territory Sales Manager, HawkSoft

Lucas Hendricks

Founder & CEO, Lift Local

Mark Rodgers

President & Founder, Trailstone Insurance

Matt Masiello

Chief Executive Officer, SIAA

Melanie Kolp

SVP, Chief Technology Officer, Strategy Data & Innovation - Nationwide

Miles Merwin

Principal Advisor, Advisors Insurance Agency

Nick Thalhammer

Owner and Advisor, Cincinnatus Insurance

Ray Huang

Head of Marketing, Canopy Connect

Robin Eichert

Founder, PeopleSense Consulting

Sean Erikson

VP, Architecture and IT Strategy - Grange Insurance

Sheryl Chatham, CCP

Senior Consultant, PeopleSense Consulting

Stacie Cooper

Agency Development Specialist, Liberty Mutual Business Lines | Safeco Insurance

Stephen Junker

CPCU, CRM, Business Development Manager, Glenwood Insurance

Steve Miller

CEO & Founder, Blue Sky Insurance Group

Thomas Mann

Director of Customer Success, Aureus Analytics

Torey Maerz

Co-founder and CEO, ClientCircle

Vijay Rengarajan

Director of Product Management, EZLynx

Zach Petersen

Director of Client Success & Partnerships, Lift Local

Agendaof the virtual event schedule

Agenda

September 12, 2023 11:00 am

USING DATA TO HELP YOUR AGENCY COMPETE IN AN INCREASINGLY COMPETITIVE MARKET

In today's increasingly competitive market for insurance agents and agencies, data is more important than ever before. By using data effectively, insurance agencies can gain a competitive advantage by:

  • Identifying and targeting their ideal customers
  • Developing more personalized and targeted marketing campaigns
  • Making more informed pricing decisions
  • Improving customer service and retention

Key Takeaways:

  • Data can be used to improve customer retention by understanding what your customers want and need, and by providing them with a positive and efficient experience.
  • Data can be used to develop more personalized and targeted marketing campaigns by delivering the right message to the right people at the right time.
  • Data can be used to make more informed pricing decisions by understanding the factors that affect your costs and the market value of your products and services.

Call to Action:

  • If you want to stay ahead of the competition in today's insurance market, you need to start using data effectively. There are a number of tools and resources available to help you get started, so don't wait any longer. Start using data today to help your agency grow and succeed.
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Vijay Rengarajan
Director of Product Management, EZLynx

September 12, 2023 11:40 am

CRAFTING TOMORROW'S AGENCY: A BLUEPRINT FOR EVOLUTION & INNOVATION

Now is an exciting time for the independent agency. With increasing market share, growing numbers of independent agencies, and technological advancements, the landscape of insurance is changing rapidly. As independent agencies shift their focus towards business development and incorporate digital strategies across marketing, operations, sales, and service, there's a need to understand and implement these changes effectively.

Join Matt Masiello as he moderates a panel with seasoned agency owners and leaders who have successfully implemented innovative strategies in their operations. Dive deep into their firsthand experiences and learn the best practices to build and grow your agency in this evolving landscape.

This session offers a unique chance for independent insurance agency owners to gain insights from those who have been at the forefront of change. Together, we'll gather the tools and insights necessary to stay ahead of the competition and chart a path for a successful and resilient future in retail insurance. Embrace the change; build the future.

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Matt Masiello
Chief Executive Officer, SIAA

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Mark Rodgers
President & Founder, Trailstone Insurance

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Miles Merwin
Principal Advisor, Advisors Insurance Agency

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Angelo Aldi
President, Connecticut Casualty Co.

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JD Powers
CEO, POWERS Insurance & Risk Management, Valley Insurance Agency Alliance, Leif Insurance

September 12, 2023 12:40 pm

WHY EVERY INSURANCE AGENT NEEDS PROSPECT DEC PAGES

Understanding your prospects' current policies is crucial for providing the best coverage options. Learn how to leverage the information in the declaration page to educate clients, recommend the right coverages, and position an accurate quote that wins. Uncover the pitfalls of traditional information collection—asking for dec pages, intake forms, phone inquiries, pre-fill—and explore how you can modernize this process to retrieve verified insurance data directly from carriers in seconds. With the right information in-hand, you can have productive conversations with clients, be a trusted insurance advisor, and increase your closing ratio.

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Ray Huang
Head of Marketing, Canopy Connect

September 12, 2023 12:40 pm

THE PREDICTIVE AGENCY – HARNESSING AI TO WORK SMARTER

In this session, Thomas will discuss how insurance agencies can use artificial intelligence (AI) and data analytics to anticipate customer behavior and needs. By using AI, agencies can streamline their workflows and focus their resources on the most important activities. This can lead to improved customer satisfaction, increased sales, and reduced costs.

Thomas will also discuss the importance of measuring customer experience. By tracking customer satisfaction, agencies can identify areas where they can improve their service. This can help them to retain customers and attract new business. By the end of this presentation, participants will be able to:

  • Understand the benefits of using AI to improve the customer experience
  • Identify the key metrics for measuring customer experience
  • Implement AI and data analytics solutions in their own agencies
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Thomas Mann
Director of Customer Success, Aureus Analytics

September 12, 2023 01:20 pm

HARNESSING THE DIGITAL ERA: ELEVATING YOUR AGENCY'S ONLINE STRATEGY

Join Lucas Hendricks, Founder & CEO of Lift Local, and distinguished panelists from the SIAA community in an enriching 45-minute discussion centered on leveraging digital strategies to supercharge insurance agencies' success. As the digital landscape continues to evolve, insurance agencies must adapt to stay relevant and competitive. This session will explore effective customer acquisition strategies, sales conversion processes, and best practices for boosting online presence to drive growth and create community.

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Lucas Hendricks
Founder & CEO, Lift Local

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Steve Miller
CEO & Founder, Blue Sky Insurance Group

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Andy Rice
Monarch Insurance Group

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Zach Petersen
Director of Client Success & Partnerships, Lift Local

September 12, 2023 01:20 pm

PREPARING FOR THE CARRIER REP APPOINTMENT & TAKING CARRIER RELATIONSHIPS TO THE NEXT LEVEL

Maximize your field rep’s visit by knowing what reports to prepare, what technology will increase the relationship’s efficiency, and how to provide your clients with the digital experience they expect.

  • Working together with the carrier as opposed to the carrier dictating to the agency how to do things

  • Setting the agenda for the meeting 

  • What reports to have available and how bring that relationship to the next level 

  • Optimizing technology to improve relationships and policy servicing, including the use of features in your AMS to easily work with carrier sites

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Jerry Fox
VP Carrier Relations, HawkSoft

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Linda Anderson
Senior Territory Sales Manager, HawkSoft

September 12, 2023 02:00 pm

AI FOR IAS: LET'S MAKE IT SIMPLE

Artificial intelligence (AI) is a leading topic of conversation in our industry; but no one focuses on how to apply AI practically within our independent agencies. Let's change the narrative together and develop an understanding of the value of AI while determining where it fits. We will explore:

  • Why AI has become an overnight sensation

  • The risks and benefits we must consider to establish proper guide rails for our industry

  • Solutions that are impacting agencies today

  • How to adopt and deploy the right tools for you  

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Jason Walker
President, Agency Revolution

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Sean Erikson
VP, Architecture and IT Strategy - Grange Insurance

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Melanie Kolp
SVP, Chief Technology Officer, Strategy Data & Innovation - Nationwide

September 12, 2023 02:45 pm

HOW DATA AND ANALYTICS IMPROVE YOUR HIRING, MANAGING, AND RETENTION STRATEGIES - A PANEL DISCUSSION

Your agency is built upon your reputation which rests on the quality and chemistry of your team.  We know that dealing with the complexities of staffing issues can be daunting.  Learn how technology can play a critical role in simplifying and improving every stage of the employee lifecycle from hiring, onboarding, and development through retention.  Get insights on how to gain and interpret reliable and valid data that will result in better employee engagement and enhanced work cultures that are built on strong trust and communication. In this session, you will hear from two peers who have seen results using technology to enhance human interactions.

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Sheryl Chatham, CCP
Senior Consultant, PeopleSense Consulting

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Heather Moreau, SHRM-CP, RP, AIC
People Strategy Consultant, PeopleSense Consulting

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Stephen Junker
CPCU, CRM, Business Development Manager, Glenwood Insurance

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Robin Eichert
Founder, PeopleSense Consulting

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Nick Thalhammer
Owner and Advisor, Cincinnatus Insurance

September 12, 2023 03:45 pm

WEBSITE OPTIMIZATION THAT DRIVES SMALL COMMERCIAL INSURANCE LEADS

If you are looking to turbocharge leads for small commercial insurance, it's as easy as structuring your website to get found in search. This session will provide a content strategy for both agency websites and Google Business profiles geared toward driving commercial leads. Attendees will leave this session with an understanding of how to create dedicated product pages on their agency's website, generate ideas for blog articles designed to attract commercial prospects, and optimize their Google Business profiles to get found for niche commercial products.

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Stacie Cooper
Agency Development Specialist, Liberty Mutual Business Lines | Safeco Insurance

September 12, 2023 04:20 pm

HOW AGENTS CAN USE AI TO MAKE DECISIONS, SAVE TIME AND WRITE BETTER CONTENT

During this session, Torey will share how AI can help insurance agents make better decisions when it comes to client relationships and client feedback. Attendees will receive tips on how to use AI to write website content for improved SEO along with how to save time—and remain human—when writing emails and campaigns with AI. Finally, Torey will share his thoughts on why AI-powered chatbots may not be the best option for servicing clients and converting prospects.

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Torey Maerz
Co-founder and CEO, ClientCircle

January 25, 2024 11:08 am

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FAQ
Frequently Asked questions


Yes, you’ll need to fill out our registration form to gain access to the event. Please fill in the registration form with some basic information to get started.
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Yes, the vFairs platform is compatible with any computer or mobile device and any browser.
Yes, this event is completely free to attend. We encourage you to login and have a look around at your convenience.
The event will be on demand for 30 days