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Tyler Asher is president of Independent Agent Distribution at Liberty Mutual, leading Safeco personal lines and Liberty Mutual business lines distribution through independent agents. Tyler joined Safeco in 1999 and has served in a variety of leadership roles, most recently as president, Safeco Insurance. He has a deep understanding of the industry and how carriers and independent agents must adapt together to succeed in the rapidly changing marketplace. This ensures the combined $13 billion Liberty/Safeco organization is focused on deepening partnerships with agents. During Tyler’s tenure as president, Safeco introduced Safeco Ignite®, a best-in-class rewards and recognition program for independent agents, as well as expanded Safeco’s industry-leading book transfer capabilities.
Prior to his role as president, Tyler was the vice president of Agency Insights where he led strategy, innovation and analytics. Prior to that, he held several leadership roles in finance, reporting and analysis.
Tyler is active in the Seattle community, supporting several health and human service organizations. He holds a bachelor’s degree in business administration from the University of Washington.
Tyler Asher is president of independent agent distribution at Liberty Mutual and Safeco Insurance. A 20+ year veteran of the company, Tyler held a variety of leadership roles across finance, reporting and agent insights prior to his role heading up the IA distribution organization. He is a recognized voice in the independent agent community, regularly contributing to agent-centric publications like IA Magazine, speaking at industry events and connecting with Liberty Mutual and Safeco-appointed agents. The Big “I” awarded him with the chairman’s award in 2020 for his efforts in advancing the channel.