Practical ideas for what’s next.

 Designed for independent insurance agency owners and leaders, IA Evolve brings together perspectives from across the independent agency ecosystem. Explore strategies, tools and insights you can put to work in your agency now, with sessions covering growth, technology, AI, market opportunities, agency operations and more.

Choose the topics most relevant to you and build your own IA Evolve experience.

Conference Program

11:00 AM

Conference Opens: Innovation Lab & Networking

Arrive early to explore the Innovation Lab, connect in the networking lounge, visit the resource area, stop by the photo...

Conference Opens: Innovation Lab & Networking

Arrive early to explore the Innovation Lab, connect in the networking lounge, visit the resource area, stop by the photo booth, and get started on the event scavenger hunt before the main stage program begins.

Learn More
11:30 AM

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with indu...

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with industry leaders from across the independent agency ecosystem. This session will explore how agency growth, carrier relationships, technology, market access, and client expectations are evolving—and what those changes mean for independent agency owners, producers, future owners, carriers, technology partners, and others across the P&C industry.

Session Speakers

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM
Learn More
12:30 PM

Break / Innovation Lab & Transition

Take a short break, visit the Innovation Lab, connect in the networking lounge, explore resources, or continue the scave...

Break / Innovation Lab & Transition

Take a short break, visit the Innovation Lab, connect in the networking lounge, explore resources, or continue the scavenger hunt before making your way to the first set of concurrent sessions.

Learn More
12:40 PM

Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel

Explore how carrier priorities, product strategy, underwriting discipline, and market trends are shaping growth opportun...

Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel

Explore how carrier priorities, product strategy, underwriting discipline, and market trends are shaping growth opportunities across the independent agency channel. This session will help agency principals, producers, carrier partners, and industry professionals better understand how alignment can support profitable, sustainable growth.

Session Speakers

 

speaker headshot
Jeff Hannon
Biography

Business Leader, National Accounts, Progressive Insurance Jeff Hannon joined Progressive in 2005 as the Ohio Regional Sales Manager and has held a variety of roles within Agency Distribution. Since 2021, Jeff has led National Accounts, responsible for large account strategy and execution focused on profitably growing our share within Progressive’s largest relationships. Jeff has spent the vast majority of his career working with independent agents. Immediately prior to joining Progressive, Jeff was the AVP of Agency Management for Liberty Mutual’s Agency Markets. Jeff holds a bachelor's degree from John Carroll University. Jeff lives in Chagrin Falls, Ohio, with his wife, Dawn, and they have two grown sons.

Sessions (1)
ZOOM_MEETING All
Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel
12:40 PM

 

speaker headshot
Jeff Hannon
Biography

Business Leader, National Accounts, Progressive Insurance Jeff Hannon joined Progressive in 2005 as the Ohio Regional Sales Manager and has held a variety of roles within Agency Distribution. Since 2021, Jeff has led National Accounts, responsible for large account strategy and execution focused on profitably growing our share within Progressive’s largest relationships. Jeff has spent the vast majority of his career working with independent agents. Immediately prior to joining Progressive, Jeff was the AVP of Agency Management for Liberty Mutual’s Agency Markets. Jeff holds a bachelor's degree from John Carroll University. Jeff lives in Chagrin Falls, Ohio, with his wife, Dawn, and they have two grown sons.

Sessions (1)
ZOOM_MEETING All
Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel
12:40 PM
Learn More

AgencyIQ in Action: Putting Data and AI-Supported Insights to Work

See AgencyIQ, Powered by SIAA, in action and learn how SIAA members can use data and AI-supported insights to identify o...

AgencyIQ in Action: Putting Data and AI-Supported Insights to Work

See AgencyIQ, Powered by SIAA, in action and learn how SIAA members can use data and AI-supported insights to identify opportunities, prioritize client and growth conversations, and focus their efforts where they can have the greatest impact. This practical session will demonstrate AgencyIQ through real agency use cases and show how better intelligence can support everyday decision-making, client engagement and growth. AgencyIQ is available to SIAA member agencies as part of their membership.

Session Speakers

 

speaker headshot
John Flannery Director of Enrollment, Agency IQ SIAA
Biography
Sessions (1)
ZOOM_MEETING All
AgencyIQ in Action: Putting Data and AI-Supported Insights to Work
12:40 PM

 

speaker headshot
John Flannery Director of Enrollment, Agency IQ SIAA
Biography
Sessions (1)
ZOOM_MEETING All
AgencyIQ in Action: Putting Data and AI-Supported Insights to Work
12:40 PM
Learn More
01:15 PM

How to Access More Opportunity, Support, and Scale

Learn how independent agencies can expand market access, strengthen operations, use smarter intelligence, tap specialty ...

How to Access More Opportunity, Support, and Scale

Learn how independent agencies can expand market access, strengthen operations, use smarter intelligence, tap specialty resources, and connect with growth support designed around real agency needs. This session is useful for current members looking to maximize available capabilities, producers and future owners exploring what growth can look like, and prospective members evaluating the value of joining a larger independent agency network.

Learn More

Commercial Lines Innovation and Smarter Agency Growth

Gain perspective on commercial lines trends, product evolution, underwriting expectations, and small business opportunit...

Commercial Lines Innovation and Smarter Agency Growth

Gain perspective on commercial lines trends, product evolution, underwriting expectations, and small business opportunities that matter to independent agencies and their partners. This session is designed to help attendees understand where the market is moving and how agencies and carriers can support stronger client value and growth.

Session Speakers

 

speaker headshot
Adam Edelstein CEO/President Berkshire Hathaway GUARD
Biography

Adam Edelstein is a transformational insurance executive with deep property and casualty expertise and a proven record of leading high-growth organizations. Known as a transparent and decisive change agent, he is a disciplined operator who brings a rigorous focus to underwriting, distribution, and delivery while effectively engaging teams and partners through periods of significant change. Since October 2023, Adam has led Berkshire Hathaway GUARD Insurance Companies through a successful multi-year remediation to position the company for profitable growth. GUARD is now on the path to become a leading U.S. small business insurer with workers’ compensation as its flagship offering, built upon more than four decades of expertise in both voluntary and residual market programs. Previously, Adam spent nearly five years as Chief Operating Officer of Munich Reinsurance America’s specialty commercial business, where he oversaw more than a doubling of premium and significant bottom-line improvement. Earlier roles include COO of Hiscox USA, both growing a brokerage business as well as the scaling of Hiscox Direct – the industry’s first digital-direct commercial lines offering. Additionally, he helped Berkshire Hathaway stand up “THREE,” an innovative small business insurance platform. Adam fell into insurance as a second career in the mid-2000’s with a data and analytics consultancy focused exclusively on U.S. P&C. An attorney by training, he lives in New Jersey with his wife and two children. Outside of work, he is an instrument-rated pilot supporting nonprofit patient airlift services and an accomplished offshore sailor.

Sessions (1)
ZOOM_MEETING All
Commercial Lines Innovation and Smarter Agency Growth
01:15 PM

 

speaker headshot
Adam Edelstein CEO/President Berkshire Hathaway GUARD
Biography

Adam Edelstein is a transformational insurance executive with deep property and casualty expertise and a proven record of leading high-growth organizations. Known as a transparent and decisive change agent, he is a disciplined operator who brings a rigorous focus to underwriting, distribution, and delivery while effectively engaging teams and partners through periods of significant change. Since October 2023, Adam has led Berkshire Hathaway GUARD Insurance Companies through a successful multi-year remediation to position the company for profitable growth. GUARD is now on the path to become a leading U.S. small business insurer with workers’ compensation as its flagship offering, built upon more than four decades of expertise in both voluntary and residual market programs. Previously, Adam spent nearly five years as Chief Operating Officer of Munich Reinsurance America’s specialty commercial business, where he oversaw more than a doubling of premium and significant bottom-line improvement. Earlier roles include COO of Hiscox USA, both growing a brokerage business as well as the scaling of Hiscox Direct – the industry’s first digital-direct commercial lines offering. Additionally, he helped Berkshire Hathaway stand up “THREE,” an innovative small business insurance platform. Adam fell into insurance as a second career in the mid-2000’s with a data and analytics consultancy focused exclusively on U.S. P&C. An attorney by training, he lives in New Jersey with his wife and two children. Outside of work, he is an instrument-rated pilot supporting nonprofit patient airlift services and an accomplished offshore sailor.

Sessions (1)
ZOOM_MEETING All
Commercial Lines Innovation and Smarter Agency Growth
01:15 PM
Learn More
01:50 PM

Modern Retail Agency Operations: Tools, Technology, and AI at Work

Hear directly from agency owners in a main stage panel discussion focused on how retail agencies are modernizing day-to-...

Modern Retail Agency Operations: Tools, Technology, and AI at Work

Hear directly from agency owners in a main stage panel discussion focused on how retail agencies are modernizing day-to-day operations. This session explores practical approaches to workflows, automation, agency management systems, data, and AI-supported processes, with real-world perspective on what is working, what is challenging, and how agencies can improve efficiency, execution, productivity, and client experience without losing the human connection that defines independent agencies.

Session Speakers

 

speaker headshot
Frank Sentner Sentwood Consulting
Biography

Frank Sentner has been providing technology solutions to the insurance industry for 50 years. His consulting practice is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic technology consulting for large insurance brokerage firms. Frank led the development of the first ACORD Forms-based agency management system while working for Insurnet in 1976. He started his consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world. For the last decade, Frank has focused on mentoring Startup InsurTech firms and is currently on the board or advisory board for eight startups. His only remaining corporate consulting client is ACORD.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Evan Silverio Silverio Insurance Agency
Biography

Evan Silverio is President & CEO of Silverio Insurance Group consisting of Silverio Insurance, Woodcome Insurance and Secky Insurance; independent P&C agencies operating across Massachusetts, New Hampshire, and Rhode Island. Building on a family business founded in 1986, he has grown the group into a multi-agency platform serving a diverse, multilingual client base built through organic growth, agency acquisitions and talent development. He is also a real estate investor and an active civic leader in the Merrimack Valley of Massachusetts.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Chris Paradiso Paradiso Finacial and Insurance Services
Biography

Chris Paradiso stands as one of the most influential and forward-thinking agency owners in the insurance industry today. With over 25 years of experience as a licensed insurance agent, Chris’s relentless commitment to exceptional customer service has propelled his agency, Paradiso Insurance, into a thriving operation of 50+ employees. Founded in 2006, the agency has achieved remarkable milestones, including winning Safeco and Liberty Mutual’s prestigious National Agent for the Future Award in 2019. Currently licensed in 44 states, Paradiso Insurance is on track to achieve nationwide licensing in all 50 states. Chris’s visionary leadership extends beyond his agency. Through his coaching platform, Paradiso Presents, he has inspired and guided hundreds of insurance agencies to innovate and achieve success. His influence is further amplified by his roles on the advisory boards of Rough Notes, a leading insurance publication, 101 Weston Labs, Phase 4 Veterans Wall, and the Flagpole Committee. In 2010, Chris was recognized for his work within his local community and throughout Connecticut when he received the Community Service Award from Rough Notes spotlighting the various ways, he gives back including the Bikes for Reading program, Reverse Trick-or-Treat and Annual Flag Day Event. In 2011, Chris launched “Paradiso Presents,” a groundbreaking program focused on social media marketing, data utilization, and process optimization. This initiative equips insurance agencies with the tools to thrive in today’s complex, technology-driven landscape. His innovative marketing strategies have been widely adopted across the industry, earning him a reputation as a digital trailblazer in a field often slow to embrace technological advancements. Chris’s work with Aureus Analytics exemplifies his commitment to leveraging data for enhanced customer insights and service. By championing the use of cutting-edge analytics, he is helping agencies nationwide improve their customer relationships and financial performance. At his core, Chris Paradiso is a family man who leads with the belief that family is everything and that passion for one’s work transforms it into a lifelong joy. His dedication to innovation, community, and mentorship continues to shape the future of the insurance industry.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Anurag Shah Chief Data Officer SIAA
Biography

As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision. Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data. Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems. Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning. He is a co-author of two patents: Network Analysis and SentiMeter®. Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford. As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance. Anurag lives in Connecticut with his wife and two sons.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Brandon Hill Stockton-Hill Insurance
Biography
Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Frank Sentner Sentwood Consulting
Biography

Frank Sentner has been providing technology solutions to the insurance industry for 50 years. His consulting practice is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic technology consulting for large insurance brokerage firms. Frank led the development of the first ACORD Forms-based agency management system while working for Insurnet in 1976. He started his consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world. For the last decade, Frank has focused on mentoring Startup InsurTech firms and is currently on the board or advisory board for eight startups. His only remaining corporate consulting client is ACORD.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Evan Silverio Silverio Insurance Agency
Biography

Evan Silverio is President & CEO of Silverio Insurance Group consisting of Silverio Insurance, Woodcome Insurance and Secky Insurance; independent P&C agencies operating across Massachusetts, New Hampshire, and Rhode Island. Building on a family business founded in 1986, he has grown the group into a multi-agency platform serving a diverse, multilingual client base built through organic growth, agency acquisitions and talent development. He is also a real estate investor and an active civic leader in the Merrimack Valley of Massachusetts.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Chris Paradiso Paradiso Finacial and Insurance Services
Biography

Chris Paradiso stands as one of the most influential and forward-thinking agency owners in the insurance industry today. With over 25 years of experience as a licensed insurance agent, Chris’s relentless commitment to exceptional customer service has propelled his agency, Paradiso Insurance, into a thriving operation of 50+ employees. Founded in 2006, the agency has achieved remarkable milestones, including winning Safeco and Liberty Mutual’s prestigious National Agent for the Future Award in 2019. Currently licensed in 44 states, Paradiso Insurance is on track to achieve nationwide licensing in all 50 states. Chris’s visionary leadership extends beyond his agency. Through his coaching platform, Paradiso Presents, he has inspired and guided hundreds of insurance agencies to innovate and achieve success. His influence is further amplified by his roles on the advisory boards of Rough Notes, a leading insurance publication, 101 Weston Labs, Phase 4 Veterans Wall, and the Flagpole Committee. In 2010, Chris was recognized for his work within his local community and throughout Connecticut when he received the Community Service Award from Rough Notes spotlighting the various ways, he gives back including the Bikes for Reading program, Reverse Trick-or-Treat and Annual Flag Day Event. In 2011, Chris launched “Paradiso Presents,” a groundbreaking program focused on social media marketing, data utilization, and process optimization. This initiative equips insurance agencies with the tools to thrive in today’s complex, technology-driven landscape. His innovative marketing strategies have been widely adopted across the industry, earning him a reputation as a digital trailblazer in a field often slow to embrace technological advancements. Chris’s work with Aureus Analytics exemplifies his commitment to leveraging data for enhanced customer insights and service. By championing the use of cutting-edge analytics, he is helping agencies nationwide improve their customer relationships and financial performance. At his core, Chris Paradiso is a family man who leads with the belief that family is everything and that passion for one’s work transforms it into a lifelong joy. His dedication to innovation, community, and mentorship continues to shape the future of the insurance industry.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Anurag Shah Chief Data Officer SIAA
Biography

As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision. Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data. Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems. Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning. He is a co-author of two patents: Network Analysis and SentiMeter®. Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford. As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance. Anurag lives in Connecticut with his wife and two sons.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Brandon Hill Stockton-Hill Insurance
Biography
Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM
Learn More
02:40 PM

Practical AI for Everyday Agency Work

Move beyond broad AI trends and focus on realistic, high-value use cases for independent agencies and the partners who s...

Practical AI for Everyday Agency Work

Move beyond broad AI trends and focus on realistic, high-value use cases for independent agencies and the partners who support them. This session highlights practical ways AI can support client communications, renewal preparation, account summaries, follow-up, internal handoffs, first drafts of marketing content, and administrative efficiency—while keeping privacy, accuracy review, and human judgment at the center.

Learn More
03:15 PM

Risk Management, Underwriting Insight, and Agency Value Creation

Learn how risk management trends, underwriting insight, customer education, and carrier expertise can strengthen client ...

Risk Management, Underwriting Insight, and Agency Value Creation

Learn how risk management trends, underwriting insight, customer education, and carrier expertise can strengthen client relationships and improve outcomes across the independent agency channel. This session is designed to help agencies and carrier partners deepen advisory value, improve collaboration, and identify opportunities to support better decisions for clients.

Session Speakers

 

speaker headshot
Glenn Westrick Senior Vice President, Government Relations Travelers
Biography

In August 2013, Glenn E. Westrick was appointed Senior Vice President, Government Relations for The Travelers Companies, Inc. In this role he is responsible for the company’s federal, state and international government relations and political strategies. He began his career at Travelers in 2007, accepting positions with increasing responsibility before relocating to Hartford, Connecticut in May 2012, as Vice President and Director, Government Relations. Prior to joining Travelers, Mr. Westrick was Senior Counsel for the House Committee on Financial Services where he advised Chairman Michael G. Oxley and members of the Committee on issues and legislation related to capital markets, with specific focus on insurance. He assisted Chairman Oxley in developing the State Modernization and Regulatory Transparency Act proposal (SMART), as well as the extension of the Terrorism Risk Insurance Act (TRIA), the Non-Admitted and Reinsurance Reform Act of 2006, and the Military Personnel Financial Services Protection Act of 2006. He came to the House Committee on Financial Services after practicing law, most recently at Clausen Miller, P.C., in New York City. Mr. Westrick is a graduate of the University of Maryland, College Park, and the Villanova University School of Law. He lives in Avon, CT, with his wife, Teresa, and their two children Kathryn and Steven.

Sessions (1)
ZOOM_MEETING All
Risk Management, Underwriting Insight, and Agency Value Creation
03:15 PM

 

speaker headshot
Glenn Westrick Senior Vice President, Government Relations Travelers
Biography

In August 2013, Glenn E. Westrick was appointed Senior Vice President, Government Relations for The Travelers Companies, Inc. In this role he is responsible for the company’s federal, state and international government relations and political strategies. He began his career at Travelers in 2007, accepting positions with increasing responsibility before relocating to Hartford, Connecticut in May 2012, as Vice President and Director, Government Relations. Prior to joining Travelers, Mr. Westrick was Senior Counsel for the House Committee on Financial Services where he advised Chairman Michael G. Oxley and members of the Committee on issues and legislation related to capital markets, with specific focus on insurance. He assisted Chairman Oxley in developing the State Modernization and Regulatory Transparency Act proposal (SMART), as well as the extension of the Terrorism Risk Insurance Act (TRIA), the Non-Admitted and Reinsurance Reform Act of 2006, and the Military Personnel Financial Services Protection Act of 2006. He came to the House Committee on Financial Services after practicing law, most recently at Clausen Miller, P.C., in New York City. Mr. Westrick is a graduate of the University of Maryland, College Park, and the Villanova University School of Law. He lives in Avon, CT, with his wife, Teresa, and their two children Kathryn and Steven.

Sessions (1)
ZOOM_MEETING All
Risk Management, Underwriting Insight, and Agency Value Creation
03:15 PM
Learn More

Smarter Specialty Placement: Taking the Pain Out of E&S

Improve confidence in placing complex risks by focusing on submission quality, underwriting expectations, wholesale coll...

Smarter Specialty Placement: Taking the Pain Out of E&S

Improve confidence in placing complex risks by focusing on submission quality, underwriting expectations, wholesale collaboration, and practical market access. This session helps agency owners understand when to seek specialty support, how to package risk details clearly, and how to improve placement outcomes for hard-to-place accounts.

Session Speakers

 

speaker headshot
D.J. Postles
Biography

D.J. Postles is Chief Underwriting Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He owns underwriting strategy, portfolio performance, and carrier relationships. He brings more than 25 years of underwriting and leadership experience across global carriers, specialty MGAs, and reinsurance organizations. D.J. has built and managed diversified portfolios in both regional and national markets, driving profitable growth through disciplined underwriting and strong broker and carrier partnerships

Sessions (1)
ZOOM_MEETING All
Smarter Specialty Placement: Taking the Pain Out of E&S
03:15 PM

 

speaker headshot
D.J. Postles
Biography

D.J. Postles is Chief Underwriting Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He owns underwriting strategy, portfolio performance, and carrier relationships. He brings more than 25 years of underwriting and leadership experience across global carriers, specialty MGAs, and reinsurance organizations. D.J. has built and managed diversified portfolios in both regional and national markets, driving profitable growth through disciplined underwriting and strong broker and carrier partnerships

Sessions (1)
ZOOM_MEETING All
Smarter Specialty Placement: Taking the Pain Out of E&S
03:15 PM
Learn More
03:50 PM

The Modern Agency Tech Stack

Understand the core systems, integrations, and workflow decisions that shape how an agency operates day to day. This ses...

The Modern Agency Tech Stack

Understand the core systems, integrations, and workflow decisions that shape how an agency operates day to day. This session helps agency owners evaluate technology more clearly, avoid unnecessary complexity, and identify where tools can create immediate operational efficiency.

Session Speakers

 

speaker headshot
Rob Bourne SVP and General Manager EZLynx
Biography

Rob Bourne is the SVP and General Manager of EZLynx. He previously served as SVP at Applied Systems, overseeing Inside Sales, Account Management, Business Development, and Alliance Partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy, and operations. With an MBA from Cornell University and extensive experience in AI-driven platforms, Bourne brings strategic insight and proven expertise in scaling innovative technology solutions.

Sessions (1)
ZOOM_MEETING All
The Modern Agency Tech Stack
03:50 PM

 

speaker headshot
Rob Bourne SVP and General Manager EZLynx
Biography

Rob Bourne is the SVP and General Manager of EZLynx. He previously served as SVP at Applied Systems, overseeing Inside Sales, Account Management, Business Development, and Alliance Partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy, and operations. With an MBA from Cornell University and extensive experience in AI-driven platforms, Bourne brings strategic insight and proven expertise in scaling innovative technology solutions.

Sessions (1)
ZOOM_MEETING All
The Modern Agency Tech Stack
03:50 PM
Learn More

Producer Productivity and Sales Execution

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, rene...

Producer Productivity and Sales Execution

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, renewal preparation, cross-sell opportunities, and account prioritization. This session gives agency owners, leaders, producers, and future owners actionable ideas for strengthening business development discipline and helping teams focus time on the right opportunities

Learn More
04:25 PM

Marketing, Retention, and Client Experience

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can s...

Marketing, Retention, and Client Experience

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can strengthen relationships and create more consistent client touchpoints. This session helps agency owners think more intentionally about client experience as a driver of retention and growth.

Learn More

From Quote to Bind: Reducing Friction in the Agency Workflow

Take a tactical look at the pain points that slow agency teams down—from intake, quoting, submissions, remarketing, co...

From Quote to Bind: Reducing Friction in the Agency Workflow

Take a tactical look at the pain points that slow agency teams down—from intake, quoting, submissions, remarketing, comparative rating, and document management to handoffs and follow-up. This session helps agency owners identify workflow improvements that can save time, reduce friction, and support better execution.

Learn More
02:00 PM

INNOVATION LAB & NETWORKING

Visit the Innovation Lab throughout the day to explore solutions, connect with other attendees, and access resources des...

INNOVATION LAB & NETWORKING

Visit the Innovation Lab throughout the day to explore solutions, connect with other attendees, and access resources designed to support agency growth, operations, market access, specialty placement, technology, and client experience. Attendees can also stop by the resource area, visit the photo booth, and participate in the event scavenger hunt for a chance to win prizes.

Learn More
11:30 AM

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with indu...

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with industry leaders from across the independent agency ecosystem. This session will explore how agency growth, carrier relationships, technology, market access, and client expectations are evolving—and what those changes mean for independent agency owners, producers, future owners, carriers, technology partners, and others across the P&C industry.

Session Speakers

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM
Learn More
12:40 PM

Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel

Explore how carrier priorities, product strategy, underwriting discipline, and market trends are shaping growth opportun...

Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel

Explore how carrier priorities, product strategy, underwriting discipline, and market trends are shaping growth opportunities across the independent agency channel. This session will help agency principals, producers, carrier partners, and industry professionals better understand how alignment can support profitable, sustainable growth.

Session Speakers

 

speaker headshot
Jeff Hannon
Biography

Business Leader, National Accounts, Progressive Insurance Jeff Hannon joined Progressive in 2005 as the Ohio Regional Sales Manager and has held a variety of roles within Agency Distribution. Since 2021, Jeff has led National Accounts, responsible for large account strategy and execution focused on profitably growing our share within Progressive’s largest relationships. Jeff has spent the vast majority of his career working with independent agents. Immediately prior to joining Progressive, Jeff was the AVP of Agency Management for Liberty Mutual’s Agency Markets. Jeff holds a bachelor's degree from John Carroll University. Jeff lives in Chagrin Falls, Ohio, with his wife, Dawn, and they have two grown sons.

Sessions (1)
ZOOM_MEETING All
Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel
12:40 PM

 

speaker headshot
Jeff Hannon
Biography

Business Leader, National Accounts, Progressive Insurance Jeff Hannon joined Progressive in 2005 as the Ohio Regional Sales Manager and has held a variety of roles within Agency Distribution. Since 2021, Jeff has led National Accounts, responsible for large account strategy and execution focused on profitably growing our share within Progressive’s largest relationships. Jeff has spent the vast majority of his career working with independent agents. Immediately prior to joining Progressive, Jeff was the AVP of Agency Management for Liberty Mutual’s Agency Markets. Jeff holds a bachelor's degree from John Carroll University. Jeff lives in Chagrin Falls, Ohio, with his wife, Dawn, and they have two grown sons.

Sessions (1)
ZOOM_MEETING All
Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel
12:40 PM
Learn More

AgencyIQ in Action: Putting Data and AI-Supported Insights to Work

See AgencyIQ, Powered by SIAA, in action and learn how SIAA members can use data and AI-supported insights to identify o...

AgencyIQ in Action: Putting Data and AI-Supported Insights to Work

See AgencyIQ, Powered by SIAA, in action and learn how SIAA members can use data and AI-supported insights to identify opportunities, prioritize client and growth conversations, and focus their efforts where they can have the greatest impact. This practical session will demonstrate AgencyIQ through real agency use cases and show how better intelligence can support everyday decision-making, client engagement and growth. AgencyIQ is available to SIAA member agencies as part of their membership.

Session Speakers

 

speaker headshot
John Flannery Director of Enrollment, Agency IQ SIAA
Biography
Sessions (1)
ZOOM_MEETING All
AgencyIQ in Action: Putting Data and AI-Supported Insights to Work
12:40 PM

 

speaker headshot
John Flannery Director of Enrollment, Agency IQ SIAA
Biography
Sessions (1)
ZOOM_MEETING All
AgencyIQ in Action: Putting Data and AI-Supported Insights to Work
12:40 PM
Learn More
01:15 PM

Commercial Lines Innovation and Smarter Agency Growth

Gain perspective on commercial lines trends, product evolution, underwriting expectations, and small business opportunit...

Commercial Lines Innovation and Smarter Agency Growth

Gain perspective on commercial lines trends, product evolution, underwriting expectations, and small business opportunities that matter to independent agencies and their partners. This session is designed to help attendees understand where the market is moving and how agencies and carriers can support stronger client value and growth.

Session Speakers

 

speaker headshot
Adam Edelstein CEO/President Berkshire Hathaway GUARD
Biography

Adam Edelstein is a transformational insurance executive with deep property and casualty expertise and a proven record of leading high-growth organizations. Known as a transparent and decisive change agent, he is a disciplined operator who brings a rigorous focus to underwriting, distribution, and delivery while effectively engaging teams and partners through periods of significant change. Since October 2023, Adam has led Berkshire Hathaway GUARD Insurance Companies through a successful multi-year remediation to position the company for profitable growth. GUARD is now on the path to become a leading U.S. small business insurer with workers’ compensation as its flagship offering, built upon more than four decades of expertise in both voluntary and residual market programs. Previously, Adam spent nearly five years as Chief Operating Officer of Munich Reinsurance America’s specialty commercial business, where he oversaw more than a doubling of premium and significant bottom-line improvement. Earlier roles include COO of Hiscox USA, both growing a brokerage business as well as the scaling of Hiscox Direct – the industry’s first digital-direct commercial lines offering. Additionally, he helped Berkshire Hathaway stand up “THREE,” an innovative small business insurance platform. Adam fell into insurance as a second career in the mid-2000’s with a data and analytics consultancy focused exclusively on U.S. P&C. An attorney by training, he lives in New Jersey with his wife and two children. Outside of work, he is an instrument-rated pilot supporting nonprofit patient airlift services and an accomplished offshore sailor.

Sessions (1)
ZOOM_MEETING All
Commercial Lines Innovation and Smarter Agency Growth
01:15 PM

 

speaker headshot
Adam Edelstein CEO/President Berkshire Hathaway GUARD
Biography

Adam Edelstein is a transformational insurance executive with deep property and casualty expertise and a proven record of leading high-growth organizations. Known as a transparent and decisive change agent, he is a disciplined operator who brings a rigorous focus to underwriting, distribution, and delivery while effectively engaging teams and partners through periods of significant change. Since October 2023, Adam has led Berkshire Hathaway GUARD Insurance Companies through a successful multi-year remediation to position the company for profitable growth. GUARD is now on the path to become a leading U.S. small business insurer with workers’ compensation as its flagship offering, built upon more than four decades of expertise in both voluntary and residual market programs. Previously, Adam spent nearly five years as Chief Operating Officer of Munich Reinsurance America’s specialty commercial business, where he oversaw more than a doubling of premium and significant bottom-line improvement. Earlier roles include COO of Hiscox USA, both growing a brokerage business as well as the scaling of Hiscox Direct – the industry’s first digital-direct commercial lines offering. Additionally, he helped Berkshire Hathaway stand up “THREE,” an innovative small business insurance platform. Adam fell into insurance as a second career in the mid-2000’s with a data and analytics consultancy focused exclusively on U.S. P&C. An attorney by training, he lives in New Jersey with his wife and two children. Outside of work, he is an instrument-rated pilot supporting nonprofit patient airlift services and an accomplished offshore sailor.

Sessions (1)
ZOOM_MEETING All
Commercial Lines Innovation and Smarter Agency Growth
01:15 PM
Learn More

How to Access More Opportunity, Support, and Scale

Learn how independent agencies can expand market access, strengthen operations, use smarter intelligence, tap specialty ...

How to Access More Opportunity, Support, and Scale

Learn how independent agencies can expand market access, strengthen operations, use smarter intelligence, tap specialty resources, and connect with growth support designed around real agency needs. This session is useful for current members looking to maximize available capabilities, producers and future owners exploring what growth can look like, and prospective members evaluating the value of joining a larger independent agency network.

Learn More
03:50 PM

Producer Productivity and Sales Execution

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, rene...

Producer Productivity and Sales Execution

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, renewal preparation, cross-sell opportunities, and account prioritization. This session gives agency owners, leaders, producers, and future owners actionable ideas for strengthening business development discipline and helping teams focus time on the right opportunities

Learn More

Working Smarter: Practical Sales Habits, Follow-Up, and Pipeline Discipline

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, rene...

Working Smarter: Practical Sales Habits, Follow-Up, and Pipeline Discipline

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, renewal preparation, cross-sell opportunities, and account prioritization. This session gives agency owners, leaders, producers, and future owners actionable ideas for strengthening business development discipline and helping teams focus time on the right opportunities.

Learn More
04:25 PM

Marketing, Retention, and Client Experience

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can s...

Marketing, Retention, and Client Experience

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can strengthen relationships and create more consistent client touchpoints. This session helps agency owners think more intentionally about client experience as a driver of retention and growth.

Learn More

Keeping Clients Connected in a Digital-First Agency

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can s...

Keeping Clients Connected in a Digital-First Agency

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can strengthen relationships and create more consistent client touchpoints. This session helps agency owners think more intentionally about client experience as a driver of retention and growth.

Session Speakers

 

speaker headshot
Jason Walker Agency Revolution
Biography

Jason Walker is the President of Agency Revolution (AR), an FMG company that offers insurance agencies and their insurance carrier partners turnkey digital marketing, sales and service solutions to achieve operational efficiency and profitable growth. The all-in- one AR suite includes websites, sales and service pipelines, marketing and

communication automation, texting, online review and reputation management, social media, and local listings. AR has integrated with the leading third-party agency management systems (AMS) to ensure timely, relevant and personalized communications throughout your client's journey.

Sessions (1)
External URL Growth & Sales
Keeping Clients Connected in a Digital-First Agency
04:25 PM

 

speaker headshot
Jason Walker Agency Revolution
Biography

Jason Walker is the President of Agency Revolution (AR), an FMG company that offers insurance agencies and their insurance carrier partners turnkey digital marketing, sales and service solutions to achieve operational efficiency and profitable growth. The all-in- one AR suite includes websites, sales and service pipelines, marketing and

communication automation, texting, online review and reputation management, social media, and local listings. AR has integrated with the leading third-party agency management systems (AMS) to ensure timely, relevant and personalized communications throughout your client's journey.

Sessions (1)
External URL Growth & Sales
Keeping Clients Connected in a Digital-First Agency
04:25 PM
Learn More

Beyond the Appointment: Getting More from Your Carrier Partnerships

A strong carrier relationship can support much more than access to products and markets. From prospecting and sales reso...

Beyond the Appointment: Getting More from Your Carrier Partnerships

A strong carrier relationship can support much more than access to products and markets. From prospecting and sales resources to underwriting expertise, risk management and retention support, carriers offer tools and capabilities that agencies may not be fully using. This session looks at how independent agencies can engage their carrier partners throughout the client lifecycle to help win new business, strengthen client relationships, and retain more of what they write.

Session Speakers

 

speaker headshot
Dan Kirby AVP, Personal Lines Sales Grange Insurance
Biography
Sessions (1)
External URL Growth & Sales
Beyond the Appointment: Getting More from Your Carrier Partnerships
04:25 PM

 

speaker headshot
Dan Kirby AVP, Personal Lines Sales Grange Insurance
Biography
Sessions (1)
External URL Growth & Sales
Beyond the Appointment: Getting More from Your Carrier Partnerships
04:25 PM
Learn More
11:30 AM

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with indu...

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with industry leaders from across the independent agency ecosystem. This session will explore how agency growth, carrier relationships, technology, market access, and client expectations are evolving—and what those changes mean for independent agency owners, producers, future owners, carriers, technology partners, and others across the P&C industry.

Session Speakers

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM
Learn More
12:40 PM

Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel

Explore how carrier priorities, product strategy, underwriting discipline, and market trends are shaping growth opportun...

Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel

Explore how carrier priorities, product strategy, underwriting discipline, and market trends are shaping growth opportunities across the independent agency channel. This session will help agency principals, producers, carrier partners, and industry professionals better understand how alignment can support profitable, sustainable growth.

Session Speakers

 

speaker headshot
Jeff Hannon
Biography

Business Leader, National Accounts, Progressive Insurance Jeff Hannon joined Progressive in 2005 as the Ohio Regional Sales Manager and has held a variety of roles within Agency Distribution. Since 2021, Jeff has led National Accounts, responsible for large account strategy and execution focused on profitably growing our share within Progressive’s largest relationships. Jeff has spent the vast majority of his career working with independent agents. Immediately prior to joining Progressive, Jeff was the AVP of Agency Management for Liberty Mutual’s Agency Markets. Jeff holds a bachelor's degree from John Carroll University. Jeff lives in Chagrin Falls, Ohio, with his wife, Dawn, and they have two grown sons.

Sessions (1)
ZOOM_MEETING All
Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel
12:40 PM

 

speaker headshot
Jeff Hannon
Biography

Business Leader, National Accounts, Progressive Insurance Jeff Hannon joined Progressive in 2005 as the Ohio Regional Sales Manager and has held a variety of roles within Agency Distribution. Since 2021, Jeff has led National Accounts, responsible for large account strategy and execution focused on profitably growing our share within Progressive’s largest relationships. Jeff has spent the vast majority of his career working with independent agents. Immediately prior to joining Progressive, Jeff was the AVP of Agency Management for Liberty Mutual’s Agency Markets. Jeff holds a bachelor's degree from John Carroll University. Jeff lives in Chagrin Falls, Ohio, with his wife, Dawn, and they have two grown sons.

Sessions (1)
ZOOM_MEETING All
Innovation, Underwriting Discipline, and Growth in the Independent Agency Channel
12:40 PM
Learn More
01:15 PM

How to Access More Opportunity, Support, and Scale

Learn how independent agencies can expand market access, strengthen operations, use smarter intelligence, tap specialty ...

How to Access More Opportunity, Support, and Scale

Learn how independent agencies can expand market access, strengthen operations, use smarter intelligence, tap specialty resources, and connect with growth support designed around real agency needs. This session is useful for current members looking to maximize available capabilities, producers and future owners exploring what growth can look like, and prospective members evaluating the value of joining a larger independent agency network.

Learn More

Commercial Lines Innovation and Smarter Agency Growth

Gain perspective on commercial lines trends, product evolution, underwriting expectations, and small business opportunit...

Commercial Lines Innovation and Smarter Agency Growth

Gain perspective on commercial lines trends, product evolution, underwriting expectations, and small business opportunities that matter to independent agencies and their partners. This session is designed to help attendees understand where the market is moving and how agencies and carriers can support stronger client value and growth.

Session Speakers

 

speaker headshot
Adam Edelstein CEO/President Berkshire Hathaway GUARD
Biography

Adam Edelstein is a transformational insurance executive with deep property and casualty expertise and a proven record of leading high-growth organizations. Known as a transparent and decisive change agent, he is a disciplined operator who brings a rigorous focus to underwriting, distribution, and delivery while effectively engaging teams and partners through periods of significant change. Since October 2023, Adam has led Berkshire Hathaway GUARD Insurance Companies through a successful multi-year remediation to position the company for profitable growth. GUARD is now on the path to become a leading U.S. small business insurer with workers’ compensation as its flagship offering, built upon more than four decades of expertise in both voluntary and residual market programs. Previously, Adam spent nearly five years as Chief Operating Officer of Munich Reinsurance America’s specialty commercial business, where he oversaw more than a doubling of premium and significant bottom-line improvement. Earlier roles include COO of Hiscox USA, both growing a brokerage business as well as the scaling of Hiscox Direct – the industry’s first digital-direct commercial lines offering. Additionally, he helped Berkshire Hathaway stand up “THREE,” an innovative small business insurance platform. Adam fell into insurance as a second career in the mid-2000’s with a data and analytics consultancy focused exclusively on U.S. P&C. An attorney by training, he lives in New Jersey with his wife and two children. Outside of work, he is an instrument-rated pilot supporting nonprofit patient airlift services and an accomplished offshore sailor.

Sessions (1)
ZOOM_MEETING All
Commercial Lines Innovation and Smarter Agency Growth
01:15 PM

 

speaker headshot
Adam Edelstein CEO/President Berkshire Hathaway GUARD
Biography

Adam Edelstein is a transformational insurance executive with deep property and casualty expertise and a proven record of leading high-growth organizations. Known as a transparent and decisive change agent, he is a disciplined operator who brings a rigorous focus to underwriting, distribution, and delivery while effectively engaging teams and partners through periods of significant change. Since October 2023, Adam has led Berkshire Hathaway GUARD Insurance Companies through a successful multi-year remediation to position the company for profitable growth. GUARD is now on the path to become a leading U.S. small business insurer with workers’ compensation as its flagship offering, built upon more than four decades of expertise in both voluntary and residual market programs. Previously, Adam spent nearly five years as Chief Operating Officer of Munich Reinsurance America’s specialty commercial business, where he oversaw more than a doubling of premium and significant bottom-line improvement. Earlier roles include COO of Hiscox USA, both growing a brokerage business as well as the scaling of Hiscox Direct – the industry’s first digital-direct commercial lines offering. Additionally, he helped Berkshire Hathaway stand up “THREE,” an innovative small business insurance platform. Adam fell into insurance as a second career in the mid-2000’s with a data and analytics consultancy focused exclusively on U.S. P&C. An attorney by training, he lives in New Jersey with his wife and two children. Outside of work, he is an instrument-rated pilot supporting nonprofit patient airlift services and an accomplished offshore sailor.

Sessions (1)
ZOOM_MEETING All
Commercial Lines Innovation and Smarter Agency Growth
01:15 PM
Learn More
03:15 PM

Smarter Specialty Placement: Taking the Pain Out of E&S

Improve confidence in placing complex risks by focusing on submission quality, underwriting expectations, wholesale coll...

Smarter Specialty Placement: Taking the Pain Out of E&S

Improve confidence in placing complex risks by focusing on submission quality, underwriting expectations, wholesale collaboration, and practical market access. This session helps agency owners understand when to seek specialty support, how to package risk details clearly, and how to improve placement outcomes for hard-to-place accounts.

Session Speakers

 

speaker headshot
D.J. Postles
Biography

D.J. Postles is Chief Underwriting Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He owns underwriting strategy, portfolio performance, and carrier relationships. He brings more than 25 years of underwriting and leadership experience across global carriers, specialty MGAs, and reinsurance organizations. D.J. has built and managed diversified portfolios in both regional and national markets, driving profitable growth through disciplined underwriting and strong broker and carrier partnerships

Sessions (1)
ZOOM_MEETING All
Smarter Specialty Placement: Taking the Pain Out of E&S
03:15 PM

 

speaker headshot
D.J. Postles
Biography

D.J. Postles is Chief Underwriting Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He owns underwriting strategy, portfolio performance, and carrier relationships. He brings more than 25 years of underwriting and leadership experience across global carriers, specialty MGAs, and reinsurance organizations. D.J. has built and managed diversified portfolios in both regional and national markets, driving profitable growth through disciplined underwriting and strong broker and carrier partnerships

Sessions (1)
ZOOM_MEETING All
Smarter Specialty Placement: Taking the Pain Out of E&S
03:15 PM
Learn More

Risk Management, Underwriting Insight, and Agency Value Creation

Learn how risk management trends, underwriting insight, customer education, and carrier expertise can strengthen client ...

Risk Management, Underwriting Insight, and Agency Value Creation

Learn how risk management trends, underwriting insight, customer education, and carrier expertise can strengthen client relationships and improve outcomes across the independent agency channel. This session is designed to help agencies and carrier partners deepen advisory value, improve collaboration, and identify opportunities to support better decisions for clients.

Session Speakers

 

speaker headshot
Glenn Westrick Senior Vice President, Government Relations Travelers
Biography

In August 2013, Glenn E. Westrick was appointed Senior Vice President, Government Relations for The Travelers Companies, Inc. In this role he is responsible for the company’s federal, state and international government relations and political strategies. He began his career at Travelers in 2007, accepting positions with increasing responsibility before relocating to Hartford, Connecticut in May 2012, as Vice President and Director, Government Relations. Prior to joining Travelers, Mr. Westrick was Senior Counsel for the House Committee on Financial Services where he advised Chairman Michael G. Oxley and members of the Committee on issues and legislation related to capital markets, with specific focus on insurance. He assisted Chairman Oxley in developing the State Modernization and Regulatory Transparency Act proposal (SMART), as well as the extension of the Terrorism Risk Insurance Act (TRIA), the Non-Admitted and Reinsurance Reform Act of 2006, and the Military Personnel Financial Services Protection Act of 2006. He came to the House Committee on Financial Services after practicing law, most recently at Clausen Miller, P.C., in New York City. Mr. Westrick is a graduate of the University of Maryland, College Park, and the Villanova University School of Law. He lives in Avon, CT, with his wife, Teresa, and their two children Kathryn and Steven.

Sessions (1)
ZOOM_MEETING All
Risk Management, Underwriting Insight, and Agency Value Creation
03:15 PM

 

speaker headshot
Glenn Westrick Senior Vice President, Government Relations Travelers
Biography

In August 2013, Glenn E. Westrick was appointed Senior Vice President, Government Relations for The Travelers Companies, Inc. In this role he is responsible for the company’s federal, state and international government relations and political strategies. He began his career at Travelers in 2007, accepting positions with increasing responsibility before relocating to Hartford, Connecticut in May 2012, as Vice President and Director, Government Relations. Prior to joining Travelers, Mr. Westrick was Senior Counsel for the House Committee on Financial Services where he advised Chairman Michael G. Oxley and members of the Committee on issues and legislation related to capital markets, with specific focus on insurance. He assisted Chairman Oxley in developing the State Modernization and Regulatory Transparency Act proposal (SMART), as well as the extension of the Terrorism Risk Insurance Act (TRIA), the Non-Admitted and Reinsurance Reform Act of 2006, and the Military Personnel Financial Services Protection Act of 2006. He came to the House Committee on Financial Services after practicing law, most recently at Clausen Miller, P.C., in New York City. Mr. Westrick is a graduate of the University of Maryland, College Park, and the Villanova University School of Law. He lives in Avon, CT, with his wife, Teresa, and their two children Kathryn and Steven.

Sessions (1)
ZOOM_MEETING All
Risk Management, Underwriting Insight, and Agency Value Creation
03:15 PM
Learn More
04:25 PM

Beyond the Appointment: Getting More from Your Carrier Partnerships

A strong carrier relationship can support much more than access to products and markets. From prospecting and sales reso...

Beyond the Appointment: Getting More from Your Carrier Partnerships

A strong carrier relationship can support much more than access to products and markets. From prospecting and sales resources to underwriting expertise, risk management and retention support, carriers offer tools and capabilities that agencies may not be fully using. This session looks at how independent agencies can engage their carrier partners throughout the client lifecycle to help win new business, strengthen client relationships, and retain more of what they write.

Session Speakers

 

speaker headshot
Dan Kirby AVP, Personal Lines Sales Grange Insurance
Biography
Sessions (1)
External URL Growth & Sales
Beyond the Appointment: Getting More from Your Carrier Partnerships
04:25 PM

 

speaker headshot
Dan Kirby AVP, Personal Lines Sales Grange Insurance
Biography
Sessions (1)
External URL Growth & Sales
Beyond the Appointment: Getting More from Your Carrier Partnerships
04:25 PM
Learn More
11:30 AM

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with indu...

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with industry leaders from across the independent agency ecosystem. This session will explore how agency growth, carrier relationships, technology, market access, and client expectations are evolving—and what those changes mean for independent agency owners, producers, future owners, carriers, technology partners, and others across the P&C industry.

Session Speakers

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM
Learn More
01:50 PM

Modern Retail Agency Operations: Tools, Technology, and AI at Work

Hear directly from agency owners in a main stage panel discussion focused on how retail agencies are modernizing day-to-...

Modern Retail Agency Operations: Tools, Technology, and AI at Work

Hear directly from agency owners in a main stage panel discussion focused on how retail agencies are modernizing day-to-day operations. This session explores practical approaches to workflows, automation, agency management systems, data, and AI-supported processes, with real-world perspective on what is working, what is challenging, and how agencies can improve efficiency, execution, productivity, and client experience without losing the human connection that defines independent agencies.

Session Speakers

 

speaker headshot
Frank Sentner Sentwood Consulting
Biography

Frank Sentner has been providing technology solutions to the insurance industry for 50 years. His consulting practice is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic technology consulting for large insurance brokerage firms. Frank led the development of the first ACORD Forms-based agency management system while working for Insurnet in 1976. He started his consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world. For the last decade, Frank has focused on mentoring Startup InsurTech firms and is currently on the board or advisory board for eight startups. His only remaining corporate consulting client is ACORD.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Evan Silverio Silverio Insurance Agency
Biography

Evan Silverio is President & CEO of Silverio Insurance Group consisting of Silverio Insurance, Woodcome Insurance and Secky Insurance; independent P&C agencies operating across Massachusetts, New Hampshire, and Rhode Island. Building on a family business founded in 1986, he has grown the group into a multi-agency platform serving a diverse, multilingual client base built through organic growth, agency acquisitions and talent development. He is also a real estate investor and an active civic leader in the Merrimack Valley of Massachusetts.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Chris Paradiso Paradiso Finacial and Insurance Services
Biography

Chris Paradiso stands as one of the most influential and forward-thinking agency owners in the insurance industry today. With over 25 years of experience as a licensed insurance agent, Chris’s relentless commitment to exceptional customer service has propelled his agency, Paradiso Insurance, into a thriving operation of 50+ employees. Founded in 2006, the agency has achieved remarkable milestones, including winning Safeco and Liberty Mutual’s prestigious National Agent for the Future Award in 2019. Currently licensed in 44 states, Paradiso Insurance is on track to achieve nationwide licensing in all 50 states. Chris’s visionary leadership extends beyond his agency. Through his coaching platform, Paradiso Presents, he has inspired and guided hundreds of insurance agencies to innovate and achieve success. His influence is further amplified by his roles on the advisory boards of Rough Notes, a leading insurance publication, 101 Weston Labs, Phase 4 Veterans Wall, and the Flagpole Committee. In 2010, Chris was recognized for his work within his local community and throughout Connecticut when he received the Community Service Award from Rough Notes spotlighting the various ways, he gives back including the Bikes for Reading program, Reverse Trick-or-Treat and Annual Flag Day Event. In 2011, Chris launched “Paradiso Presents,” a groundbreaking program focused on social media marketing, data utilization, and process optimization. This initiative equips insurance agencies with the tools to thrive in today’s complex, technology-driven landscape. His innovative marketing strategies have been widely adopted across the industry, earning him a reputation as a digital trailblazer in a field often slow to embrace technological advancements. Chris’s work with Aureus Analytics exemplifies his commitment to leveraging data for enhanced customer insights and service. By championing the use of cutting-edge analytics, he is helping agencies nationwide improve their customer relationships and financial performance. At his core, Chris Paradiso is a family man who leads with the belief that family is everything and that passion for one’s work transforms it into a lifelong joy. His dedication to innovation, community, and mentorship continues to shape the future of the insurance industry.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Anurag Shah Chief Data Officer SIAA
Biography

As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision. Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data. Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems. Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning. He is a co-author of two patents: Network Analysis and SentiMeter®. Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford. As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance. Anurag lives in Connecticut with his wife and two sons.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Brandon Hill Stockton-Hill Insurance
Biography
Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Frank Sentner Sentwood Consulting
Biography

Frank Sentner has been providing technology solutions to the insurance industry for 50 years. His consulting practice is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic technology consulting for large insurance brokerage firms. Frank led the development of the first ACORD Forms-based agency management system while working for Insurnet in 1976. He started his consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world. For the last decade, Frank has focused on mentoring Startup InsurTech firms and is currently on the board or advisory board for eight startups. His only remaining corporate consulting client is ACORD.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Evan Silverio Silverio Insurance Agency
Biography

Evan Silverio is President & CEO of Silverio Insurance Group consisting of Silverio Insurance, Woodcome Insurance and Secky Insurance; independent P&C agencies operating across Massachusetts, New Hampshire, and Rhode Island. Building on a family business founded in 1986, he has grown the group into a multi-agency platform serving a diverse, multilingual client base built through organic growth, agency acquisitions and talent development. He is also a real estate investor and an active civic leader in the Merrimack Valley of Massachusetts.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Chris Paradiso Paradiso Finacial and Insurance Services
Biography

Chris Paradiso stands as one of the most influential and forward-thinking agency owners in the insurance industry today. With over 25 years of experience as a licensed insurance agent, Chris’s relentless commitment to exceptional customer service has propelled his agency, Paradiso Insurance, into a thriving operation of 50+ employees. Founded in 2006, the agency has achieved remarkable milestones, including winning Safeco and Liberty Mutual’s prestigious National Agent for the Future Award in 2019. Currently licensed in 44 states, Paradiso Insurance is on track to achieve nationwide licensing in all 50 states. Chris’s visionary leadership extends beyond his agency. Through his coaching platform, Paradiso Presents, he has inspired and guided hundreds of insurance agencies to innovate and achieve success. His influence is further amplified by his roles on the advisory boards of Rough Notes, a leading insurance publication, 101 Weston Labs, Phase 4 Veterans Wall, and the Flagpole Committee. In 2010, Chris was recognized for his work within his local community and throughout Connecticut when he received the Community Service Award from Rough Notes spotlighting the various ways, he gives back including the Bikes for Reading program, Reverse Trick-or-Treat and Annual Flag Day Event. In 2011, Chris launched “Paradiso Presents,” a groundbreaking program focused on social media marketing, data utilization, and process optimization. This initiative equips insurance agencies with the tools to thrive in today’s complex, technology-driven landscape. His innovative marketing strategies have been widely adopted across the industry, earning him a reputation as a digital trailblazer in a field often slow to embrace technological advancements. Chris’s work with Aureus Analytics exemplifies his commitment to leveraging data for enhanced customer insights and service. By championing the use of cutting-edge analytics, he is helping agencies nationwide improve their customer relationships and financial performance. At his core, Chris Paradiso is a family man who leads with the belief that family is everything and that passion for one’s work transforms it into a lifelong joy. His dedication to innovation, community, and mentorship continues to shape the future of the insurance industry.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Anurag Shah Chief Data Officer SIAA
Biography

As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision. Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data. Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems. Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning. He is a co-author of two patents: Network Analysis and SentiMeter®. Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford. As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance. Anurag lives in Connecticut with his wife and two sons.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Brandon Hill Stockton-Hill Insurance
Biography
Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM
Learn More
02:40 PM

Practical AI for Everyday Agency Work

Move beyond broad AI trends and focus on realistic, high-value use cases for independent agencies and the partners who s...

Practical AI for Everyday Agency Work

Move beyond broad AI trends and focus on realistic, high-value use cases for independent agencies and the partners who support them. This session highlights practical ways AI can support client communications, renewal preparation, account summaries, follow-up, internal handoffs, first drafts of marketing content, and administrative efficiency—while keeping privacy, accuracy review, and human judgment at the center.

Learn More

Connected Agency Technology: Making Your Systems Work Together

Agencies rely on more technology than ever, but adding tools doesn’t necessarily make an agency more efficient. This s...

Connected Agency Technology: Making Your Systems Work Together

Agencies rely on more technology than ever, but adding tools doesn’t necessarily make an agency more efficient. This session would focus on how systems, integrations and data need to work together to support agency workflows, reduce duplicate effort and make it easier for teams to get work done. It could also address what agencies should consider when evaluating integrations or adding new technology to an existing environment.

Session Speakers

 

speaker headshot
Michael Ley Hawksoft
Biography

Michael Ley brings more than 20 years of experience as an insurance agent and agency owner to his role at HawkSoft. Before joining the company, he was an active member of the HawkSoft User Group (HUG), giving him firsthand experience with agency technology from both the user and industry perspectives. Today, Michael works with insurance networks, clusters, associations and large enterprises on education, programming, training and technology needs.

Sessions (1)
External URL Agency Operations
Connected Agency Technology: Making Your Systems Work Together
02:40 PM

 

speaker headshot
Michael Ley Hawksoft
Biography

Michael Ley brings more than 20 years of experience as an insurance agent and agency owner to his role at HawkSoft. Before joining the company, he was an active member of the HawkSoft User Group (HUG), giving him firsthand experience with agency technology from both the user and industry perspectives. Today, Michael works with insurance networks, clusters, associations and large enterprises on education, programming, training and technology needs.

Sessions (1)
External URL Agency Operations
Connected Agency Technology: Making Your Systems Work Together
02:40 PM
Learn More
03:15 PM

Smarter Specialty Placement: Taking the Pain Out of E&S

Improve confidence in placing complex risks by focusing on submission quality, underwriting expectations, wholesale coll...

Smarter Specialty Placement: Taking the Pain Out of E&S

Improve confidence in placing complex risks by focusing on submission quality, underwriting expectations, wholesale collaboration, and practical market access. This session helps agency owners understand when to seek specialty support, how to package risk details clearly, and how to improve placement outcomes for hard-to-place accounts.

Session Speakers

 

speaker headshot
D.J. Postles
Biography

D.J. Postles is Chief Underwriting Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He owns underwriting strategy, portfolio performance, and carrier relationships. He brings more than 25 years of underwriting and leadership experience across global carriers, specialty MGAs, and reinsurance organizations. D.J. has built and managed diversified portfolios in both regional and national markets, driving profitable growth through disciplined underwriting and strong broker and carrier partnerships

Sessions (1)
ZOOM_MEETING All
Smarter Specialty Placement: Taking the Pain Out of E&S
03:15 PM

 

speaker headshot
D.J. Postles
Biography

D.J. Postles is Chief Underwriting Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He owns underwriting strategy, portfolio performance, and carrier relationships. He brings more than 25 years of underwriting and leadership experience across global carriers, specialty MGAs, and reinsurance organizations. D.J. has built and managed diversified portfolios in both regional and national markets, driving profitable growth through disciplined underwriting and strong broker and carrier partnerships

Sessions (1)
ZOOM_MEETING All
Smarter Specialty Placement: Taking the Pain Out of E&S
03:15 PM
Learn More
03:50 PM

The Modern Agency Tech Stack

Understand the core systems, integrations, and workflow decisions that shape how an agency operates day to day. This ses...

The Modern Agency Tech Stack

Understand the core systems, integrations, and workflow decisions that shape how an agency operates day to day. This session helps agency owners evaluate technology more clearly, avoid unnecessary complexity, and identify where tools can create immediate operational efficiency.

Session Speakers

 

speaker headshot
Rob Bourne SVP and General Manager EZLynx
Biography

Rob Bourne is the SVP and General Manager of EZLynx. He previously served as SVP at Applied Systems, overseeing Inside Sales, Account Management, Business Development, and Alliance Partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy, and operations. With an MBA from Cornell University and extensive experience in AI-driven platforms, Bourne brings strategic insight and proven expertise in scaling innovative technology solutions.

Sessions (1)
ZOOM_MEETING All
The Modern Agency Tech Stack
03:50 PM

 

speaker headshot
Rob Bourne SVP and General Manager EZLynx
Biography

Rob Bourne is the SVP and General Manager of EZLynx. He previously served as SVP at Applied Systems, overseeing Inside Sales, Account Management, Business Development, and Alliance Partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy, and operations. With an MBA from Cornell University and extensive experience in AI-driven platforms, Bourne brings strategic insight and proven expertise in scaling innovative technology solutions.

Sessions (1)
ZOOM_MEETING All
The Modern Agency Tech Stack
03:50 PM
Learn More

Producer Productivity and Sales Execution

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, rene...

Producer Productivity and Sales Execution

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, renewal preparation, cross-sell opportunities, and account prioritization. This session gives agency owners, leaders, producers, and future owners actionable ideas for strengthening business development discipline and helping teams focus time on the right opportunities

Learn More

Working Smarter: Practical Sales Habits, Follow-Up, and Pipeline Discipline

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, rene...

Working Smarter: Practical Sales Habits, Follow-Up, and Pipeline Discipline

Focus on practical tactics agencies can use to improve producer productivity, sales follow-up, pipeline visibility, renewal preparation, cross-sell opportunities, and account prioritization. This session gives agency owners, leaders, producers, and future owners actionable ideas for strengthening business development discipline and helping teams focus time on the right opportunities.

Learn More
04:25 PM

Marketing, Retention, and Client Experience

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can s...

Marketing, Retention, and Client Experience

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can strengthen relationships and create more consistent client touchpoints. This session helps agency owners think more intentionally about client experience as a driver of retention and growth.

Learn More

From Quote to Bind: Reducing Friction in the Agency Workflow

Take a tactical look at the pain points that slow agency teams down—from intake, quoting, submissions, remarketing, co...

From Quote to Bind: Reducing Friction in the Agency Workflow

Take a tactical look at the pain points that slow agency teams down—from intake, quoting, submissions, remarketing, comparative rating, and document management to handoffs and follow-up. This session helps agency owners identify workflow improvements that can save time, reduce friction, and support better execution.

Learn More

Keeping Clients Connected in a Digital-First Agency

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can s...

Keeping Clients Connected in a Digital-First Agency

Explore how communication, marketing automation, client segmentation, retention strategies, and digital engagement can strengthen relationships and create more consistent client touchpoints. This session helps agency owners think more intentionally about client experience as a driver of retention and growth.

Session Speakers

 

speaker headshot
Jason Walker Agency Revolution
Biography

Jason Walker is the President of Agency Revolution (AR), an FMG company that offers insurance agencies and their insurance carrier partners turnkey digital marketing, sales and service solutions to achieve operational efficiency and profitable growth. The all-in- one AR suite includes websites, sales and service pipelines, marketing and

communication automation, texting, online review and reputation management, social media, and local listings. AR has integrated with the leading third-party agency management systems (AMS) to ensure timely, relevant and personalized communications throughout your client's journey.

Sessions (1)
External URL Growth & Sales
Keeping Clients Connected in a Digital-First Agency
04:25 PM

 

speaker headshot
Jason Walker Agency Revolution
Biography

Jason Walker is the President of Agency Revolution (AR), an FMG company that offers insurance agencies and their insurance carrier partners turnkey digital marketing, sales and service solutions to achieve operational efficiency and profitable growth. The all-in- one AR suite includes websites, sales and service pipelines, marketing and

communication automation, texting, online review and reputation management, social media, and local listings. AR has integrated with the leading third-party agency management systems (AMS) to ensure timely, relevant and personalized communications throughout your client's journey.

Sessions (1)
External URL Growth & Sales
Keeping Clients Connected in a Digital-First Agency
04:25 PM
Learn More
11:30 AM

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with indu...

Opening Main Stage: Reimagining Agency Growth Panel Discussion

Kick off IA Evolve with opening remarks from Matt Masiello, CEO of SIAA, followed by a main stage conversation with industry leaders from across the independent agency ecosystem. This session will explore how agency growth, carrier relationships, technology, market access, and client expectations are evolving—and what those changes mean for independent agency owners, producers, future owners, carriers, technology partners, and others across the P&C industry.

Session Speakers

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Matt Masiello CEO SIAA
Biography

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Karen Eckert SVP, Personal Insurance Agent Distribution Travelers
Biography

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Hunter Moss CEO SIAA Xchange
Biography

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Graham Blackwell CEO, President and Incoming CEO Applied Systems
Biography

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM

 

speaker headshot
Tim deRosa President Sequel Insurance Agencies
Biography

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Sessions (1)
ZOOMAPI All
Opening Main Stage: Reimagining Agency Growth Panel Discussion
11:30 AM
Learn More
12:40 PM

AgencyIQ in Action: Putting Data and AI-Supported Insights to Work

See AgencyIQ, Powered by SIAA, in action and learn how SIAA members can use data and AI-supported insights to identify o...

AgencyIQ in Action: Putting Data and AI-Supported Insights to Work

See AgencyIQ, Powered by SIAA, in action and learn how SIAA members can use data and AI-supported insights to identify opportunities, prioritize client and growth conversations, and focus their efforts where they can have the greatest impact. This practical session will demonstrate AgencyIQ through real agency use cases and show how better intelligence can support everyday decision-making, client engagement and growth. AgencyIQ is available to SIAA member agencies as part of their membership.

Session Speakers

 

speaker headshot
John Flannery Director of Enrollment, Agency IQ SIAA
Biography
Sessions (1)
ZOOM_MEETING All
AgencyIQ in Action: Putting Data and AI-Supported Insights to Work
12:40 PM

 

speaker headshot
John Flannery Director of Enrollment, Agency IQ SIAA
Biography
Sessions (1)
ZOOM_MEETING All
AgencyIQ in Action: Putting Data and AI-Supported Insights to Work
12:40 PM
Learn More
01:50 PM

Modern Retail Agency Operations: Tools, Technology, and AI at Work

Hear directly from agency owners in a main stage panel discussion focused on how retail agencies are modernizing day-to-...

Modern Retail Agency Operations: Tools, Technology, and AI at Work

Hear directly from agency owners in a main stage panel discussion focused on how retail agencies are modernizing day-to-day operations. This session explores practical approaches to workflows, automation, agency management systems, data, and AI-supported processes, with real-world perspective on what is working, what is challenging, and how agencies can improve efficiency, execution, productivity, and client experience without losing the human connection that defines independent agencies.

Session Speakers

 

speaker headshot
Frank Sentner Sentwood Consulting
Biography

Frank Sentner has been providing technology solutions to the insurance industry for 50 years. His consulting practice is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic technology consulting for large insurance brokerage firms. Frank led the development of the first ACORD Forms-based agency management system while working for Insurnet in 1976. He started his consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world. For the last decade, Frank has focused on mentoring Startup InsurTech firms and is currently on the board or advisory board for eight startups. His only remaining corporate consulting client is ACORD.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Evan Silverio Silverio Insurance Agency
Biography

Evan Silverio is President & CEO of Silverio Insurance Group consisting of Silverio Insurance, Woodcome Insurance and Secky Insurance; independent P&C agencies operating across Massachusetts, New Hampshire, and Rhode Island. Building on a family business founded in 1986, he has grown the group into a multi-agency platform serving a diverse, multilingual client base built through organic growth, agency acquisitions and talent development. He is also a real estate investor and an active civic leader in the Merrimack Valley of Massachusetts.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Chris Paradiso Paradiso Finacial and Insurance Services
Biography

Chris Paradiso stands as one of the most influential and forward-thinking agency owners in the insurance industry today. With over 25 years of experience as a licensed insurance agent, Chris’s relentless commitment to exceptional customer service has propelled his agency, Paradiso Insurance, into a thriving operation of 50+ employees. Founded in 2006, the agency has achieved remarkable milestones, including winning Safeco and Liberty Mutual’s prestigious National Agent for the Future Award in 2019. Currently licensed in 44 states, Paradiso Insurance is on track to achieve nationwide licensing in all 50 states. Chris’s visionary leadership extends beyond his agency. Through his coaching platform, Paradiso Presents, he has inspired and guided hundreds of insurance agencies to innovate and achieve success. His influence is further amplified by his roles on the advisory boards of Rough Notes, a leading insurance publication, 101 Weston Labs, Phase 4 Veterans Wall, and the Flagpole Committee. In 2010, Chris was recognized for his work within his local community and throughout Connecticut when he received the Community Service Award from Rough Notes spotlighting the various ways, he gives back including the Bikes for Reading program, Reverse Trick-or-Treat and Annual Flag Day Event. In 2011, Chris launched “Paradiso Presents,” a groundbreaking program focused on social media marketing, data utilization, and process optimization. This initiative equips insurance agencies with the tools to thrive in today’s complex, technology-driven landscape. His innovative marketing strategies have been widely adopted across the industry, earning him a reputation as a digital trailblazer in a field often slow to embrace technological advancements. Chris’s work with Aureus Analytics exemplifies his commitment to leveraging data for enhanced customer insights and service. By championing the use of cutting-edge analytics, he is helping agencies nationwide improve their customer relationships and financial performance. At his core, Chris Paradiso is a family man who leads with the belief that family is everything and that passion for one’s work transforms it into a lifelong joy. His dedication to innovation, community, and mentorship continues to shape the future of the insurance industry.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Anurag Shah Chief Data Officer SIAA
Biography

As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision. Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data. Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems. Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning. He is a co-author of two patents: Network Analysis and SentiMeter®. Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford. As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance. Anurag lives in Connecticut with his wife and two sons.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Brandon Hill Stockton-Hill Insurance
Biography
Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Frank Sentner Sentwood Consulting
Biography

Frank Sentner has been providing technology solutions to the insurance industry for 50 years. His consulting practice is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic technology consulting for large insurance brokerage firms. Frank led the development of the first ACORD Forms-based agency management system while working for Insurnet in 1976. He started his consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world. For the last decade, Frank has focused on mentoring Startup InsurTech firms and is currently on the board or advisory board for eight startups. His only remaining corporate consulting client is ACORD.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Evan Silverio Silverio Insurance Agency
Biography

Evan Silverio is President & CEO of Silverio Insurance Group consisting of Silverio Insurance, Woodcome Insurance and Secky Insurance; independent P&C agencies operating across Massachusetts, New Hampshire, and Rhode Island. Building on a family business founded in 1986, he has grown the group into a multi-agency platform serving a diverse, multilingual client base built through organic growth, agency acquisitions and talent development. He is also a real estate investor and an active civic leader in the Merrimack Valley of Massachusetts.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Chris Paradiso Paradiso Finacial and Insurance Services
Biography

Chris Paradiso stands as one of the most influential and forward-thinking agency owners in the insurance industry today. With over 25 years of experience as a licensed insurance agent, Chris’s relentless commitment to exceptional customer service has propelled his agency, Paradiso Insurance, into a thriving operation of 50+ employees. Founded in 2006, the agency has achieved remarkable milestones, including winning Safeco and Liberty Mutual’s prestigious National Agent for the Future Award in 2019. Currently licensed in 44 states, Paradiso Insurance is on track to achieve nationwide licensing in all 50 states. Chris’s visionary leadership extends beyond his agency. Through his coaching platform, Paradiso Presents, he has inspired and guided hundreds of insurance agencies to innovate and achieve success. His influence is further amplified by his roles on the advisory boards of Rough Notes, a leading insurance publication, 101 Weston Labs, Phase 4 Veterans Wall, and the Flagpole Committee. In 2010, Chris was recognized for his work within his local community and throughout Connecticut when he received the Community Service Award from Rough Notes spotlighting the various ways, he gives back including the Bikes for Reading program, Reverse Trick-or-Treat and Annual Flag Day Event. In 2011, Chris launched “Paradiso Presents,” a groundbreaking program focused on social media marketing, data utilization, and process optimization. This initiative equips insurance agencies with the tools to thrive in today’s complex, technology-driven landscape. His innovative marketing strategies have been widely adopted across the industry, earning him a reputation as a digital trailblazer in a field often slow to embrace technological advancements. Chris’s work with Aureus Analytics exemplifies his commitment to leveraging data for enhanced customer insights and service. By championing the use of cutting-edge analytics, he is helping agencies nationwide improve their customer relationships and financial performance. At his core, Chris Paradiso is a family man who leads with the belief that family is everything and that passion for one’s work transforms it into a lifelong joy. His dedication to innovation, community, and mentorship continues to shape the future of the insurance industry.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Anurag Shah Chief Data Officer SIAA
Biography

As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision. Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data. Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems. Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning. He is a co-author of two patents: Network Analysis and SentiMeter®. Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford. As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance. Anurag lives in Connecticut with his wife and two sons.

Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM

 

speaker headshot
Brandon Hill Stockton-Hill Insurance
Biography
Sessions (1)
ZOOMAPI All
Modern Retail Agency Operations: Tools, Technology, and AI at Work
01:50 PM
Learn More
02:40 PM

Practical AI for Everyday Agency Work

Move beyond broad AI trends and focus on realistic, high-value use cases for independent agencies and the partners who s...

Practical AI for Everyday Agency Work

Move beyond broad AI trends and focus on realistic, high-value use cases for independent agencies and the partners who support them. This session highlights practical ways AI can support client communications, renewal preparation, account summaries, follow-up, internal handoffs, first drafts of marketing content, and administrative efficiency—while keeping privacy, accuracy review, and human judgment at the center.

Learn More

Connected Agency Technology: Making Your Systems Work Together

Agencies rely on more technology than ever, but adding tools doesn’t necessarily make an agency more efficient. This s...

Connected Agency Technology: Making Your Systems Work Together

Agencies rely on more technology than ever, but adding tools doesn’t necessarily make an agency more efficient. This session would focus on how systems, integrations and data need to work together to support agency workflows, reduce duplicate effort and make it easier for teams to get work done. It could also address what agencies should consider when evaluating integrations or adding new technology to an existing environment.

Session Speakers

 

speaker headshot
Michael Ley Hawksoft
Biography

Michael Ley brings more than 20 years of experience as an insurance agent and agency owner to his role at HawkSoft. Before joining the company, he was an active member of the HawkSoft User Group (HUG), giving him firsthand experience with agency technology from both the user and industry perspectives. Today, Michael works with insurance networks, clusters, associations and large enterprises on education, programming, training and technology needs.

Sessions (1)
External URL Agency Operations
Connected Agency Technology: Making Your Systems Work Together
02:40 PM

 

speaker headshot
Michael Ley Hawksoft
Biography

Michael Ley brings more than 20 years of experience as an insurance agent and agency owner to his role at HawkSoft. Before joining the company, he was an active member of the HawkSoft User Group (HUG), giving him firsthand experience with agency technology from both the user and industry perspectives. Today, Michael works with insurance networks, clusters, associations and large enterprises on education, programming, training and technology needs.

Sessions (1)
External URL Agency Operations
Connected Agency Technology: Making Your Systems Work Together
02:40 PM
Learn More
03:50 PM

The Modern Agency Tech Stack

Understand the core systems, integrations, and workflow decisions that shape how an agency operates day to day. This ses...

The Modern Agency Tech Stack

Understand the core systems, integrations, and workflow decisions that shape how an agency operates day to day. This session helps agency owners evaluate technology more clearly, avoid unnecessary complexity, and identify where tools can create immediate operational efficiency.

Session Speakers

 

speaker headshot
Rob Bourne SVP and General Manager EZLynx
Biography

Rob Bourne is the SVP and General Manager of EZLynx. He previously served as SVP at Applied Systems, overseeing Inside Sales, Account Management, Business Development, and Alliance Partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy, and operations. With an MBA from Cornell University and extensive experience in AI-driven platforms, Bourne brings strategic insight and proven expertise in scaling innovative technology solutions.

Sessions (1)
ZOOM_MEETING All
The Modern Agency Tech Stack
03:50 PM

 

speaker headshot
Rob Bourne SVP and General Manager EZLynx
Biography

Rob Bourne is the SVP and General Manager of EZLynx. He previously served as SVP at Applied Systems, overseeing Inside Sales, Account Management, Business Development, and Alliance Partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy, and operations. With an MBA from Cornell University and extensive experience in AI-driven platforms, Bourne brings strategic insight and proven expertise in scaling innovative technology solutions.

Sessions (1)
ZOOM_MEETING All
The Modern Agency Tech Stack
03:50 PM
Learn More
04:25 PM

From Quote to Bind: Reducing Friction in the Agency Workflow

Take a tactical look at the pain points that slow agency teams down—from intake, quoting, submissions, remarketing, co...

From Quote to Bind: Reducing Friction in the Agency Workflow

Take a tactical look at the pain points that slow agency teams down—from intake, quoting, submissions, remarketing, comparative rating, and document management to handoffs and follow-up. This session helps agency owners identify workflow improvements that can save time, reduce friction, and support better execution.

Learn More

Built for the Independent Agency

Whether you’re running an agency, building one, selling insurance, supporting agencies, or helping shape the future of the industry, IA Evolve gives you a clearer view of what’s ahead


Agency Leaders

Discover new opportunities, improve operations, and build a stronger path to growth.

Producers & Sales Leaders

Sharpen sales execution, improve follow-up, and focus time where it matters most.

Operations & Service Teams

Find practical ways to reduce friction, improve workflows, and create a better client experience.

Carriers & Industry Partners

Better understand agency priorities and discover new ways to create value together.

Event Exhibitors

PortfolioIQ

PortfolioIQ

Xchange

Xchange

Vertafore

Vertafore

About 1

Welcome to [Event Name]! Join us for an unforgettable experience filled with excitement, inspiration, and connection. Our event brings together industry leaders, experts, and enthusiasts to share knowledge, engage in meaningful discussions, and foster valuable connections. Explore innovative ideas, discover new opportunities, and be a part of this vibrant gathering. Whether you’re a seasoned professional or a curious newcomer, there’s something for everyone at [Event Name]. Get ready for a day of learning, networking, and fun. See you there!

Speakers

Dan Kirby

AVP, Personal Lines Sales, Grange Insurance

Adam Edelstein

CEO/President, Berkshire Hathaway GUARD

READ BIO

Adam Edelstein

Berkshire Hathaway GUARD

Adam Edelstein is a transformational insurance executive with deep property and casualty expertise and a proven record of leading high-growth organizations. Known as a transparent and decisive change agent, he is a disciplined operator who brings a rigorous focus to underwriting, distribution, and delivery while effectively engaging teams and partners through periods of significant change. Since October 2023, Adam has led Berkshire Hathaway GUARD Insurance Companies through a successful multi-year remediation to position the company for profitable growth. GUARD is now on the path to become a leading U.S. small business insurer with workers’ compensation as its flagship offering, built upon more than four decades of expertise in both voluntary and residual market programs. Previously, Adam spent nearly five years as Chief Operating Officer of Munich Reinsurance America’s specialty commercial business, where he oversaw more than a doubling of premium and significant bottom-line improvement. Earlier roles include COO of Hiscox USA, both growing a brokerage business as well as the scaling of Hiscox Direct – the industry’s first digital-direct commercial lines offering. Additionally, he helped Berkshire Hathaway stand up “THREE,” an innovative small business insurance platform. Adam fell into insurance as a second career in the mid-2000’s with a data and analytics consultancy focused exclusively on U.S. P&C. An attorney by training, he lives in New Jersey with his wife and two children. Outside of work, he is an instrument-rated pilot supporting nonprofit patient airlift services and an accomplished offshore sailor.

Jack Calabrese

READ BIO

Jack Calabrese

Jack serves as the Chief Growth Officer at SIAA, leveraging his extensive

experience in recruitment, sales, and strategic growth initiatives. Joining

SIAA in 2018, Jack has consistently played a pivotal role in the organization’s expansion efforts, most recently as the Senior Vice President of National Recruiting & Sales before taking on his current position. As Chief Growth Officer, Jack is responsible for driving SIAA's growth strategy, focusing on recruiting new members nationally and fostering the organic growth of existing members through a range of training and growth coach resources and programs.

Jack's tenure at SIAA is marked by significant achievements, including a

transformative approach to Life and Benefits. His strategic enhancements to traditional Life Insurance products have markedly increased their revenue potential for both member and master agencies, demonstrating his ability to innovate and lead within the insurance sector.

Prior to SIAA, Jack’s career in the insurance industry spanned various significant roles at renowned companies such as New England Financial, American General, Chubb, and Lincoln Financial, where he supported independent insurance distribution channels. His extensive experience is highlighted by over two decades at Liberty Mutual, where he held several key leadership positions. In these roles, he was instrumental in directing learning and development initiatives, overseeing technology solution

implementations, and leading business process improvements.

Jack attended Southern New Hampshire University, majoring in Communications, and Franklin Pierce University in Rindge, NH. This background in communications has played a crucial role in his leadership

and strategic initiatives within the insurance industry.

As the Chief Growth Officer, Jack Calabrese remains a cornerstone of SIAA’s mission, harnessing his deep industry knowledge and dedication to excellence to steer the organization toward sustained growth and

success.

Jason Walker

Agency Revolution

READ BIO

Jason Walker

Agency Revolution

Jason Walker is the President of Agency Revolution (AR), an FMG company that offers insurance agencies and their insurance carrier partners turnkey digital marketing, sales and service solutions to achieve operational efficiency and profitable growth. The all-in- one AR suite includes websites, sales and service pipelines, marketing and

communication automation, texting, online review and reputation management, social media, and local listings. AR has integrated with the leading third-party agency management systems (AMS) to ensure timely, relevant and personalized communications throughout your client's journey.

Rob Bourne

SVP and General Manager, EZLynx

READ BIO

Rob Bourne

EZLynx

Rob Bourne is the SVP and General Manager of EZLynx. He previously served as SVP at Applied Systems, overseeing Inside Sales, Account Management, Business Development, and Alliance Partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy, and operations. With an MBA from Cornell University and extensive experience in AI-driven platforms, Bourne brings strategic insight and proven expertise in scaling innovative technology solutions.

Glenn Westrick

Senior Vice President, Government Relations, Travelers

READ BIO

Glenn Westrick

Travelers

In August 2013, Glenn E. Westrick was appointed Senior Vice President, Government Relations for The Travelers Companies, Inc. In this role he is responsible for the company’s federal, state and international government relations and political strategies. He began his career at Travelers in 2007, accepting positions with increasing responsibility before relocating to Hartford, Connecticut in May 2012, as Vice President and Director, Government Relations. Prior to joining Travelers, Mr. Westrick was Senior Counsel for the House Committee on Financial Services where he advised Chairman Michael G. Oxley and members of the Committee on issues and legislation related to capital markets, with specific focus on insurance. He assisted Chairman Oxley in developing the State Modernization and Regulatory Transparency Act proposal (SMART), as well as the extension of the Terrorism Risk Insurance Act (TRIA), the Non-Admitted and Reinsurance Reform Act of 2006, and the Military Personnel Financial Services Protection Act of 2006. He came to the House Committee on Financial Services after practicing law, most recently at Clausen Miller, P.C., in New York City. Mr. Westrick is a graduate of the University of Maryland, College Park, and the Villanova University School of Law. He lives in Avon, CT, with his wife, Teresa, and their two children Kathryn and Steven.

Michael Ley

Hawksoft

READ BIO

Michael Ley

Hawksoft

Michael Ley brings more than 20 years of experience as an insurance agent and agency owner to his role at HawkSoft. Before joining the company, he was an active member of the HawkSoft User Group (HUG), giving him firsthand experience with agency technology from both the user and industry perspectives. Today, Michael works with insurance networks, clusters, associations and large enterprises on education, programming, training and technology needs.

James Keane

SIAA

John Flannery

Director of Enrollment, Agency IQ, SIAA

Brandon Hill

Stockton-Hill Insurance

Tim deRosa

President, Sequel Insurance Agencies

READ BIO

Tim deRosa

Sequel Insurance Agencies

As President of Sequel Insurance Agencies, Tim leads the strategic buildout of SIAA’s retail insurance agency venture, designed to extend SIAA – The Agent Alliance’s market-leading position in the network space while creating additional, accretive value and optionality for Master Agency partners and Member Agencies. The launch of Sequel further expands SIAA’s total-solution offering for the independent agency channel. In his role, Tim is responsible for enterprise leadership across the retail platform.

Tim brings more than 25 years of experience across the carrier, wholesale, and retail segments of the insurance industry. He has held senior leadership roles at Chubb, founded and successfully sold

a wholesale/MGA business to a private equity–backed firm, and most recently served as Chief Operating Officer of Risk Strategies Private Client Services, where he specialized in serving high-net-worth clients. Across these roles, Tim has built and scaled insurance operations, integrated acquisitions, developed high-performing teams, and cultivated long-standing industry relationships.

In addition to his professional leadership, Tim remains actively engaged in both industry and community organizations. He holds the CIC designation and has served as a member of the Boston Estate Planning Council and the Family Office Exchange (FOX). He also served on AIG Private Client Group’s National Strategic Broker Council and currently serves as Vice President of the Board of Directors of Bend FC, combining his leadership experience with a passion for youth sports.

Tim earned a Bachelor of Arts in Political Science with a concentration in international government and politics from Drew University, where he was a member of the men’s soccer team and received both all-conference and academic all-conference honors. He resides in Bend, Oregon, with his wife and three children, and enjoys backcountry skiing, mountain biking, and golf.

Graham Blackwell

CEO, President and Incoming CEO, Applied Systems

READ BIO

Graham Blackwell

Applied Systems

Graham Blackwell, Chief Executive Officer, leads Applied Systems’ overall business strategy, operations, and growth initiatives. Prior to being named CEO, Graham served as President of Applied Systems, where he was responsible for the company’s Strategic Growth Business Units, including Ivans, EZLynx, and Applied Pay.

Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing, and strategy functions as Chief Revenue Officer. Prior to SMS Assist, he spent nearly eight years with Bain Capital’s Private Equity operating team, partnering closely with the boards and management teams of Bain Capital portfolio companies.

Earlier in his career, Graham was an Associate Partner with McKinsey & Company and a consultant with Accenture.

Graham holds an MBA from the University of Chicago Booth School of Business and a BBA from Ohio University.

Anurag Shah

Chief Data Officer, SIAA

READ BIO

Anurag Shah

SIAA

As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision. Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data. Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems. Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning. He is a co-author of two patents: Network Analysis and SentiMeter®. Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford. As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance. Anurag lives in Connecticut with his wife and two sons.

Chris Paradiso

Paradiso Finacial and Insurance Services

READ BIO

Chris Paradiso

Paradiso Finacial and Insurance Services

Chris Paradiso stands as one of the most influential and forward-thinking agency owners in the insurance industry today. With over 25 years of experience as a licensed insurance agent, Chris’s relentless commitment to exceptional customer service has propelled his agency, Paradiso Insurance, into a thriving operation of 50+ employees. Founded in 2006, the agency has achieved remarkable milestones, including winning Safeco and Liberty Mutual’s prestigious National Agent for the Future Award in 2019. Currently licensed in 44 states, Paradiso Insurance is on track to achieve nationwide licensing in all 50 states. Chris’s visionary leadership extends beyond his agency. Through his coaching platform, Paradiso Presents, he has inspired and guided hundreds of insurance agencies to innovate and achieve success. His influence is further amplified by his roles on the advisory boards of Rough Notes, a leading insurance publication, 101 Weston Labs, Phase 4 Veterans Wall, and the Flagpole Committee. In 2010, Chris was recognized for his work within his local community and throughout Connecticut when he received the Community Service Award from Rough Notes spotlighting the various ways, he gives back including the Bikes for Reading program, Reverse Trick-or-Treat and Annual Flag Day Event. In 2011, Chris launched “Paradiso Presents,” a groundbreaking program focused on social media marketing, data utilization, and process optimization. This initiative equips insurance agencies with the tools to thrive in today’s complex, technology-driven landscape. His innovative marketing strategies have been widely adopted across the industry, earning him a reputation as a digital trailblazer in a field often slow to embrace technological advancements. Chris’s work with Aureus Analytics exemplifies his commitment to leveraging data for enhanced customer insights and service. By championing the use of cutting-edge analytics, he is helping agencies nationwide improve their customer relationships and financial performance. At his core, Chris Paradiso is a family man who leads with the belief that family is everything and that passion for one’s work transforms it into a lifelong joy. His dedication to innovation, community, and mentorship continues to shape the future of the insurance industry.

D.J. Postles

READ BIO

D.J. Postles

D.J. Postles is Chief Underwriting Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He owns underwriting strategy, portfolio performance, and carrier relationships. He brings more than 25 years of underwriting and leadership experience across global carriers, specialty MGAs, and reinsurance organizations. D.J. has built and managed diversified portfolios in both regional and national markets, driving profitable growth through disciplined underwriting and strong broker and carrier partnerships

Evan Silverio

Silverio Insurance Agency

READ BIO

Evan Silverio

Silverio Insurance Agency

Evan Silverio is President & CEO of Silverio Insurance Group consisting of Silverio Insurance, Woodcome Insurance and Secky Insurance; independent P&C agencies operating across Massachusetts, New Hampshire, and Rhode Island. Building on a family business founded in 1986, he has grown the group into a multi-agency platform serving a diverse, multilingual client base built through organic growth, agency acquisitions and talent development. He is also a real estate investor and an active civic leader in the Merrimack Valley of Massachusetts.

Frank Sentner

Sentwood Consulting

READ BIO

Frank Sentner

Sentwood Consulting

Frank Sentner has been providing technology solutions to the insurance industry for 50 years. His consulting practice is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic technology consulting for large insurance brokerage firms. Frank led the development of the first ACORD Forms-based agency management system while working for Insurnet in 1976. He started his consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world. For the last decade, Frank has focused on mentoring Startup InsurTech firms and is currently on the board or advisory board for eight startups. His only remaining corporate consulting client is ACORD.

Hunter Moss

CEO, SIAA Xchange

READ BIO

Hunter Moss

SIAA Xchange

Hunter Moss is Chief Executive Officer of Xchange, SIAA's embedded wholesale and MGA platform, built to simplify E&S placement for members. He sets the strategic vision, owns the platform and program roadmap, and secures the carrier and Lloyd's capacity behind new programs. Hunter has spent his career building MGAs, launching carrier relationships, structuring reinsurance programs, and navigating the Lloyd's of London market. He has also led M&A transactions, raised capital from strategic investors, and created underwriting platforms from the ground up.

Jeff Hannon

READ BIO

Jeff Hannon

Business Leader, National Accounts, Progressive Insurance Jeff Hannon joined Progressive in 2005 as the Ohio Regional Sales Manager and has held a variety of roles within Agency Distribution. Since 2021, Jeff has led National Accounts, responsible for large account strategy and execution focused on profitably growing our share within Progressive’s largest relationships. Jeff has spent the vast majority of his career working with independent agents. Immediately prior to joining Progressive, Jeff was the AVP of Agency Management for Liberty Mutual’s Agency Markets. Jeff holds a bachelor's degree from John Carroll University. Jeff lives in Chagrin Falls, Ohio, with his wife, Dawn, and they have two grown sons.

Karen Eckert

SVP, Personal Insurance Agent Distribution, Travelers

READ BIO

Karen Eckert

Travelers

Karen Eckert is Senior Vice President of Personal Insurance Agent Distribution at Travelers. She oversees the Agent Distribution organization for Personal Insurance, which includes seven regional sales teams, inside sales, a national partners sales team, an agency enablement circle and a home office field sales operations group. Her team is comprised of 260 sales professionals who support over $14 billion in premium across more than 20,000 independent agency locations in the U.S. With over 35 years of agency experience in both Business and Personal Insurance, Karen joined Travelers in 2009 in the Select business unit, leading several regions before moving to Personal Insurance and assuming her current role leading the Personal Insurance Agent Distribution Team in 2023.

Matt Masiello

CEO, SIAA

READ BIO

Matt Masiello

SIAA

As CEO of SIAA, Matt Masiello has responsibility for executive management of the largest alliance of independent insurance agencies in the United States and its related companies, providing leadership to senior executives of SIAA and Master Agencies across the country.

His more than 30 years of industry experience have instilled in him the skills, knowledge, and expertise to lead SIAA. Matt has responsibility for the organization's overall success,including providing strategic vision for its future and piloting the organization in the execution of that vision. SIAA includes the following strategic business units:

• The Agent Alliance has 49 regional Master Agencies covering all 50 states with over 5,200 independent insurance agencies as Members, which write over $17 billion in P&C premium.

• Sequel Insurance Agencies is a Top 100 retail agency.

• Xchange – Powered by SIAA is a wholesale and MGA platform dedicated to providing member agencies with faster, easier, and frictionless processes in conjunction with non-standard submissions.

• Portfolio IQ is a data driven platform utilizing AI to provide business intelligence that improves growth quality and operational efficiencies for members and partners. In his tenure with SIAA and the insurance industry, Matt has:

• Developed SIAA's internal operations and executed its strategic direction as COO for over 10 years.

• Provided leadership and operational management beginning in 1993 for SAN Group (SIAA's founding and largest Master Agency), as President and CEO.

• Published Insurance Agency 4.0 (Nov 2020), a book depicting how IAs can prepare their agency for the future, develop a digital road map, and increase profit, scalability and time.

• Received the IBA Hot 100 Award in 2017, as a leader shaping the future of the insurance industry.

• Led SIAA, its Member Agencies, Master Agencies and Strategic Partners in raising hundreds of thousands of dollars for Dana-Farber Cancer Institute & The Jimmy Fund, Wounded Warriors Project, Veterans Count, and a number of other philanthropic organizations.

In the last 30 years, Matt has become a subject-matter expert in the field of insurance distribution and agency development. He is a frequent contributor to many industry publications, including Insurance Journal, Property Casualty 360, National Underwriter Magazine, PIA Magazine, Independent Agent, Best's Review and The Standard. Matt is also a frequent presenter and speaker at a variety of insurance conferences, meetings and events.

He has served on regional and national advisory councils for numerous insurance companies and serves on the Board of Trustees of Tilton School. Matt resides on the seacoast of New Hampshire with his wife and three sons. When not working, you can find him and his family boating, fishing, hiking, traveling, or skiing.